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Articles from 2019 In October

Mondo TV Books Feisty Pets Publishing Deal

Mondo TV has announced a partnership to create books aimed at the Spain, Portugal and Andorra markets.

Starting from Q2 2020, Penguin Random House Grupo Editorial will launch four Feisty Pets books: a look and find book; an official handbook; a quirky quizzes book; and a puzzles and activity book. The books are aimed at kids ages 8 and up. They will be available at bookshops, department stores, supermarkets, specialty shops and online.

The agreement with Penguin Random House Grupo Editorial also includes the rights to board books, books with kits, books with attachments, chapter books, coloring and activity books, humor books, junior novels, magnet books, pencil puzzle books, pop-up books, readers, soundbooks, storybooks and touch-and-feel books.

The deal runs for 18 months, from the start of 2020 to the end of June 2022.

Pinkfong, WowWee Celebrate Baby Shark with World Series Activation

Pinkfong, WowWee Celebrate Baby Shark with World Series Activation

Last Friday, the official Baby Shark mascot and his buddy the Pinkfong visited Washington D.C. historical sites, handing out licensed WowWee toys to kids and cheering on fans before World Series Game 3.
Baby Shark served as the unofficial mascot of the Washington Nationals, and, in particular, player Gerardo Parra, hanging with the team before they went on to win the World Series.

Throughout the World Series, Mini Plush Baby Shark toys were in the Nationals dugout. And on Saturday, The Baby Shark mascot was invited into the players’ green room to play with and celebrate with the players and their kids.

Sharper Image Refocuses Licensing Program

Sharper Image has selected LMCA as its exclusive brand licensing agency to strategically expand and enhance its licensing program for its newly rebranded and redesigned core product line.

The new Sharper Image brand design strategy will officially launch this holiday season, centering on forward-thinking products.

Tomorrow’s Tomorrow, Sharper Image’s new messaging platform, and the “77 symbol, reflect the brand’s vision that each product will be designed and crafted to be clever and timeless, while creating a memorable experience for those who use it. Tomorrow’s Tomorrow is a core guiding principle of Sharper Image, an anchoring vision statement of the Sharper Image brand, and it is also available for use by brand licensees.  

The “77” symbol commemorates the visionary founding of Sharper Image in 1977.

“We see expanded licensing and our partnership with LMCA as one of the exciting initiatives we are undertaking as a company to continue evolving and building the Sharper Image brand,” says Janet Keane, director, licensing, ThreeSixty Group (owner of Sharper Image). “Sharper Image has a history of partnering with best-in-class licensees, and our work with LMCA will help expand that tradition in new categories. We’re excited to find additional strategic licensing partners with a focus on innovation and forward-thinking design to help propel the brand as the go-to for clever products with purpose.”

LMCA plans to build an extensive licensing portfolio for the Sharper Image brand across core categories including travel, mobility, personal transportation, kitchen electrics and technologies for the home. 

“The future of design is centered on authentic innovation and consumer experiences, and Sharper Image’s mission to design for Tomorrow’s Tomorrow speaks to just that,” says Alan Kravetz, president and chief operations officer, LMCA. “We are thrilled to work with Sharper Image, a true pioneer in curating and inventing clever designs to provide incredible experiences to their customers, and we look forward to finding the right partners to help reinforce and enhance their brand strategy and mission.”

Debra Valencia Crafts New Bohemian-Style Book


Designer Debra Valencia and publisher Leisure Arts have announced Valencia’s newest crafting book, Free Spirit Stitching: 8 Vibrant & Colorful Stitching Adventures.

The book includes lifestyle photography, step-by-step instructions and fresh designs that help crafters, including beginners in needle arts and weekend crafters.

“All of these crafting items were inspired by my informal Bohemian-style” says Valencia. “The projects I created in this book will take the crafter on a retro stitching journey packed with paisleys, florals and hand-drawn fonts.”
The book helps create projects such as to create unique projects such as the Paisley Heart Pillow, Summer Love Tote Bag, Chic & Cozy Clutch.

The Debra Valencia brand is a California lifestyle brand aimed at the modern woman who loves fashion and femininity. Valencia’s next book is due out later this year in time for the holidays.

Pepsi Debuts E-Commerce Site


Pepsi has launched House of PepsiCo, an e-commerce site to showcase the brand’s apparel and accessories collections and collaborations worldwide.

House or PepsiCo will host all of Pepsi’s licensing collaborations, from the Mountain Dew x Girl Skateboard collection to the Pepsi x DSquared2 capsule collection (released in Q1 2020) and previous collaborations including designers and brands like Alexander Wang, Jeremy Scott, Puma, Burton, Bloomingdale’s, Colette, H & M, Liberty, Topshop and Zara. 

“The creation of House of PepsiCo is another indicator of our commitment to licensing as an extension of our brands’ equity and presents an opportunity to build stronger fan bases for our core products,” says Mauro Porcini, chief design officer, PepsiCo. “The platform mirrors the lifestyle that has sprung up around our and creates an added value ‘click-to-buy’ traffic driver for our retail and licensing partners in a design-forward, seamless format.”

Haunt Couture: Universal Monsters Launches New Line of Fashion Deals

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Universal Brand Development has launched a line of new fashion partnerships for its iconic Monsters archive, featuring Dracula, The Mummy and Frankenstein.

Arriving in time for Halloween, the series of new brand extensions for Universal includes partnerships and distinctive collections with Criminal Damage, Hype and Difuzed; tapping into a growing market for seasonally appropriate, trend led fashion.

“Our iconic brands resonate with fashionistas as well as entertainment fans,” says Hannah Mungo, country director, U.K. and Eire, Universal Brand Development. “These new partnerships enable us to meet the growing consumer demand for fashion items that showcase amazing design and creative interpretations of some of the most beloved characters in the world whilst also providing retailers with unique seasonal solutions.” 

After successfully working with Prada, La Garconne and Moschino on a Monsters fashion line, these partnerships come at an exciting time of year. According to research provided by Universal, Halloween reaches a value of nearly £500 million in the U.K. alone with rapid growth year on year. To maximize this demand, Universal Brand Development has signed deals with both ASOS and BooHoo to explore the seasons fashion licensing opportunities.

What’s more, is that Universal Brand Development is seeing the demand rise through the fashion line’s reception with influencers. CC Clarke, a popular Instagram influencer, was pictured wearing the Criminal Damage “Creature from the Black Lagoon” jumper for nearly 2 million followers.

In addition, the Hype x Universal Monsters range will be hosting its own Halloween event in Hackney, London on Oct. 31 to celebrate both the partnership and the holiday in style. This, however, is just the fashion category as Universal Brand Development closes by mentioning the exploration of more categories to support the return of Universal Monsters.

The Multi-Billion-Dollar Retail Business of Halloween

Halloween in America is an estimated $8.8 billion industry, with 175 million U.S. consumers spending an estimated $86.79 each on candy, costumes and decorations at retail in 2018, according to NRF.

To put the size of Halloween business into perspective, the total estimated Halloween spend in the U.K. is £500 million. America spends the same amount on seasonal dog costumes (Business Insider). This is a huge licensing opportunity for brands globally.

In terms of licensing itself, outside of the national candy spend, dressing up and costumes made up $3.7 billion of the $9 billion estimated spend in 2018; with “Avengers,” “Star Wars” and “Batman” among the top ranked costumes (The Balance).

“Spending hasn’t changed much over the past few years, but we are seeing a noticeable increase in consumers whose Halloween purchases are inspired by their friends, neighbors and even celebrities on social media,” says Matthew Shay, president, chief executive officer, NRF. “Retailers expect to have another strong Halloween season and have stocked up on candy, decorations and the season’s most popular costumes.”

In terms of retail, the NRF estimates costume spend to be $3.2 billion in 2019, with millions of consumers heading to discount stores (47 percent), specialty Halloween stores (36 percent), grocery (25 percent), department (23 percent) and online retail (25 percent) according to the survey breakdown.

The NRF survey also found that the top children’s dress-up options include Princess (7.9 percent), Superhero (6 percent), Spider-Man (5.2 percent), Avengers character (3.9 percent), Batman (3.5 percent), Witch (3.3 percent), Ghost (2.8 percent), Vampire (2.2 percent), Frozen characters (2.2 percent) and Pirate (2.1 percent).
The adult dress-up space, which uncovered 1.8 million people planning purchase a superhero costume this year, found 2 percent of adults would choose an “Avengers” character with 1.7 additional percent opting for “Spider-Man”.

America leads the market in terms of Halloween celebrations, with Europe building more and more interest in the holiday. Brands from Universal – who today introduced streetwear fashion options built on the Universal Monsters – to Smiffy’s offer more ways to get involved in the October festivities.

In the U.K. Halloween spending on kids are an estimated £365 m. In a survey conducted by Kids Insights, the research is based on the results from surveying 5,000 British children (separated into two groups: ages 3-12 and 13-18) in the twelve weeks between July and Sept. 2019.

In the study, Kids Insights discovered the average child will spend £29.50 on Halloween-related items this year.

Costumes are the biggest purchase for kids. The average spent is £.7.40 on their scary costume - total spending on Halloween costumes by kids will amount to £91.6m. Sweets and Chocolate are the second highest expenditure for kids - £5.80 per child (£72m in total). Halloween decorations £4.90 on decorations. Pumpkin spending by all kids will amount to £52m ,while the average child spends £4.20.

Betty Boop Adorns New Nike x Olivia Kim Gear

King Features and Betty Boop brand owner Fleischer Studios have announced Nordstrom x Nike’s debut of the Nike x Olivia Kim capsule collection starring Betty Boop.

The line will launch exclusively at Nordstrom x Nike (NxN) boutiques and was created by Olivia Kim, vice president, creative projects, Nordstrom. The Nike x Olivia Kim No Cover collection, inspired by Kim’s childhood love of Nike, includes Betty Boop apparel that features a bespoke iteration of Betty’s iconic look. Betty’s wink has been transformed into the Nike swoosh symbol. The graphic appears on t-shirts, jerseys, hats, sweatshirts and as a hangtag on 5 sneaker styles.

“For 90 years Betty Boop has inspired fashion and trends with her confident attitude and bold style,” says Carla Silva, vice president and general manager, global head, licensing, King Features. “We are thrilled to collaborate with Nike and Olivia Kim on this female-focused collection that merges Betty’s iconic look with ‘90s flare.”

Betty Boop has inspired many partnerships throughout the years including with M.A.C. Cosmetics, Moschino and IPSY. Betty’s 90th anniversary will continue to be celebrated throughout 2020 with a host of new collabs. For more, visit

ViacomCBS Announces New Leadership Roles

ViacomCBS Announces New Leadership Roles

CBS and Viacom have announced senior leadership appointments for ViacomCBS.

The appointments will be for revenue lines roles. Each new role will be effective upon closing of the deal to combine CBS and Viacom. New appointments are:

Jo Ann Ross, president and chief advertising revenue officer, CBS, will serve as president and chief advertising revenue officer, ViacomCBS Domestic Advertising Sales. Ross will direct all of ViacomCBS’ multiplatform media sales efforts.

Pam Kaufman, president, Viacom/Nickelodeon Global Consumer Products, will serve as president, Global Consumer Products, ViacomCBS. She will be responsible for the combined company’s consumer products business, including global oversight of product and business development, licensing, merchandising, retail sales, consumer insights and marketing.

John Halley, executive vice president and chief operating officer, Ad Solutions, Viacom, will serve as chief operating officer, advertising revenue, and executive vice president, advanced marketing solutions. In the role Halley, will be reporting to Ross and oversee commercial and business operations for the unified advertising team, as well as ViacomCBS’ portfolio of differentiated advanced advertising and marketing solutions across its linear, digital and social footprint.

Ray Hopkins, president of television networks distribution, CBS, will serve as president, U.S. network distribution, ViacomCBS, overseeing the combined company’s broadcast network affiliation distribution agreements, as well as domestic distribution of the company’s owned and operated television stations, channels and networks across all platforms. He will also drive ViacomCBS’ live linear content and on-demand digital distribution deals with third-party platforms.

Armando Nuñez, president and chief executive officer, CBS Global Distribution Group, and chief content licensing officer, CBS, will serve as chairman, global distribution and chief content licensing officer, ViacomCBS, overseeing all content licensing, including worldwide distribution and domestic syndication, for ViacomCBS-owned programming to third-party platforms.

Dan Cohen, president of worldwide home entertainment and television distribution, Paramount, will serve as president, global content licensing, ViacomCBS. Cohen will report to Nuñez in the role.

David Lynn, president and chief executive officer, Viacom International Media Networks, will oversee the combined company’s international media networks, including Network 10 in Australia.

“These appointments mark an important step in the integration of CBS and Viacom,” says Bob Bakish, president and chief executive officer, Viacom, who will serve as president and chief executive officer, ViacomCBS. “The seasoned executives we announced today will capitalize on ViacomCBS’ must-watch programming, iconic library and franchises, as well as its global production capacity to drive important new distribution, content licensing and advertising opportunities all over the world.”

Firefly Reveals Masked Republic’s Licensing Line

Firefly Reveals Masked Republic’s Licensing Line

Firefly Brand Management has helped expand the Masked Republic’s Legends of Lucha Libre brand with new licensing deals across multiple categories.

New licensing deals include:

  • Goodie Two Sleeve for men’s, women’s, juniors, children’s T-shirts, sweatshirts, fashion T-shirts and hoodies, lapel pins, buttons, stickers and patches for this fall/holiday;
  • for pre-paid debit cards and credit cards;
  • Everi for slot machines;
  • Hachette Book Group for a cookbook and 
  • Rocket Ink Studios for trading cards.