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Articles from 2018 In October


New York Mag's New Strategy? Physical Retail

New York Mag's New Strategy? Physical Retail

New York Media’s New York Magazine is stepping into brick-and-mortar with a new beauty-focused holiday pop-up shop centered around it’s The Strategist e-commerce and news site, according to RetailDive.com.

The shop, which will be called I Found it at The Strategist, will carry the site’s editor’s most recommended items and will span haircare, fragrance, sheet masks and more from brands such as Hairstory, Negative Underwear, Beautycounter and Scentbird.

An on-site New York Media Lounge will host influencers, experts and editors who will provide demonstrations and talks. Headliners include beauty expert Alexis Page; Julee Wilson, fashion and beauty director, Essence; Katie Jane Hughes, make-up artist; Arabelle Sicardi, beauty writer and more.

Giveaways, product drops, event invitations, product try-ons and beauty services will also be available at the space.

I Found it at The Strategist will open in New York City’s SoHo neighborhood.

Hamsta World Renews with IG Design Group

Hamsta World Renews with IG Design Group

Before the expansion, IG Design Group developed products in all categories for the brand in the GAS region, France and Poland as well as a specific list in Benelux.

Firefly to Rep Emily the Strange in North America

Firefly to Rep Emily the Strange in North America

Effective immediately, Firefly will formulate a new strategic brand development plan that will look for opportunities in categories including accessories, apparel, domestics, collectibles, health & beauty, electronics, party goods, food & beverage, toys, games, and gift & novelty.

Emily the Strange was created in 1993 and features a moody goth girl and her cats. 2018 marks the brand’s 25th anniversary. Firefly is working with select licensees to build a special anniversary program.

Bebe, Bluestar Buy Brookstone

Bebe, Bluestar Buy Brookstone

The acquisition was finalized on Oct. 19. The deal will see the expanded wholesale distribution of Brookstone-branded products around the globe, as well as the retention of 30 Brookstone airport retail locations.

Apex Digital will operate 30 airport stores, as well as Brookstone.com and e-commerce business. Brookstone was founded more than 50 years ago and is best known for its product offerings in the entertainment, wellness, home and travel categories.

“Brookstone is a unique brand with strong growth potential," says Manny Mashouf, chief executive officer, Bebe Stores. "We are pleased to expand our already-successful relationship with Bluestar and can see the potential synergies with other brands in their portfolio. This investment, a direct result of our partnership with B. Riley Financial, which sourced the deal, will create a strong platform for future growth and enhance our ability to generate free cash flow to maximize our dividends to shareholders."

Bluestar Alliance acquired an interest in Bebe Stores trademarks and intellectual property in 2016.

Differential Rebrands After $1.2B GBG Transaction

Differential Rebrands After $1.2B GBG Transaction

The deal, which was announced last June, was valued at $1.2 billion. The Centric Brands board will consist of independent directors and appointees selected by Tengram and GSO Capital Partners LP (“GSO Capital Partners”).

Jason Rabin, former president of GBG North America, will serve as chief executive officer of the new entity; while William Sweedler will act as chairman of the board of directors.

The new Centric Brands platform will present an opportunity for the company to add new licenses and company-owned brands to its holdings and will see its members leverage their expertise in the field to design, produce, manage and market a broad array of products.

The company will be headquartered in New York City with offices in Greensboro, N.C., Los Angeles, Calif., and Montreal.

“With the closing of the acquisition and structuring of the new Centric Brands platform, we have brought together best-in-class operating capabilities with a strong portfolio of brands across areas of core expertise including kids’ wear, women’s and men’s accessories and apparel,” says Sweedler. “Centric Brands looks forward to building its relationship with Li & Fung and its global sourcing networks. As a proven leader with nearly 25 years of industry experience, Jason will be able to seize the opportunities that lie ahead for Centric Brands in an impactful way that drives growth and creates long-term shareholder value.”

Global Brands Group licenses brands including Calvin Klein, Under Armour, Tommy Hilfiger, BCBG, Joe’s, Buffalo David Bitton, Frye, Michael Kors, Kate Spade, All Saints and Cole Haan, and entertainment properties including Disney, Marvel and Nickelodeon, among others.

Upon the closing of the transaction, Tengram and its associated converted all of its holdings of the company’s Series A and Series A-1 convertible preferred stock into the company’s common stock.

The newly formed group will operate across the globe, offering branded products to a variety of consumers across all digital and retail channels.

VF Corporation Wraps Reef Sale

VF Corporation Wraps Reef Sale

In October, the company announced plans to enter into a definitive agreement to sell the business.

The Rockport Group is a dress and casual shoe company that oversees a portfolio of brands.

TfL to Ride with New Souvenir Partner

TfL to Ride with New Souvenir Partner

TSBA, the organization’s brand licensing agent, helped to secure the deal.

Under the terms of the agreement, GWCC will manufacture and distribute an assortment of merchandise for Underground, Overground, Docklands Light Railway and other TfL services that will include men’s, women’s and children’s apparel, travel and gifting accessories and more.

Design elements will include TfL branding as well as modern designs in an effort to appeal to a global consumer.

The TfL souvenir line from GWCC will begin to roll out in December.

Planters Deshells Beer Collab

Planters Deshells Beer Collab

The beer, dubbed Mr. IPA-Nut, marks the brand’s first foray into the craft beer sector and features flavor elements of Planters’ peanuts. The can displays an image of the Planters’ mascot, Mr. Peanut.

Mr. IPA-Nut is available now exclusively in Illinois at select retailers and online at NoonWhistleBrewing.com/Planters-Collaboration.html as well as at the Noon Whistle Brewery in Lombard, Ill.

“Mr. Peanut doesn’t want beer drinkers to be without the perfect salty snack, which is why he brought the iconic taste of Planters to an IPA,” says Ashley Tople, marketing director, Planters. “Mr. IPA-Nut has a unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish.”

Crayola to Spread Color in Arizona

Crayola to Spread Color in Arizona

The 20,000-square-foot venue will bring the art supply company’s portfolio to life through 19 interactive activities that will allow visitors to wrap their own Crayola crayon, appear in a coloring page, use touch to bring 4-D art to life and play with spin art.

"Crayola Experience is more than just an attraction–it's a dynamic and colorful place where families can come together to create, play and make memories that will last a lifetime," says Victoria Lozano, senior vice president and general manager, Crayola attractions & retail, Crayola. "Our new Crayola Experience in Chandler perfectly aligns with its family-friendly community, and we look forward to welcoming the community next summer.”

A 4,000-square-foot retail space, dubbed The Crayola Store, will be open to the public and will display one of the world’s largest collections of Crayola products including plush, toys and apparel. Crayola Experience in Chandler will be the fifth location to open.

Other Experiences are located in Orlando, Fla.; Bloomington, Minn.; Plano, Texas; and Easton, Penn. Crayola Experience will be open year-round and will offer guests a chance to host events, trips and more.

Frida Kahlo Teams with Princesse Tam Tam (Again)

Frida Kahlo Teams with Princesse Tam Tam (Again)

The Frida Kahlo Corporation has partnered once again with Princesses Tam Tam for swim and Mirabello Cararra for home goods inspired by the eponymous artist’s work.

Ask Art Agency, The Frida Kahlo Corporation’s licensing agent, brokered both deals.

The Frida Kahlo Corporation Princesse Tam Tam swimwear collection features bold pattern, colors and themes inspired by Kahlo’s portfolio. 

The new swim collection will be available at select Princesse Tam Tam retail locations as well as online.

In a separate deal, The Frida Kahlo Corporation and Mirabello Cararra in Italy will release four collections of Kahlo-inspired bedding sets and accessories.