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Articles from 2019 In January

LIMA Extend Awards Deadline

LIMA Extend Awards Deadline

Recognizing creativity and performance in all major segments of licensing, the winners will be announced at Licensing Expo, June. 4-6, taking place at the Mandalay Bay Convention Center in Las Vegas, Nev.

To fill out the nomination form, click here.

NPD Crowns Winners at Nuremberg

NPD Crowns Winners at Nuremberg

The awards recognized manufacturers of Europe’s top-selling toy properties by category, as well as the top-selling toy property of the year, according to NPD’s Retail Tracking Service.

Winners included:

Top Property of the Year

Playmobil by Playmobil Action

Figures and Accessories

Beyblade by Hasbro

Arts and Crafts

Play-Doh by Hasbro

Building Sets



L.O.L. Surprise! by MGA Entertainment

Games and Puzzles

Pokémon by Pokémon

Infant/Toddler/Preschool Toys

Playmobil by Playmobil

Outdoor and Sports Toys

Nerf by Hasbro


Ty by Ty


Hot Wheels by Mattel Youth


Kidi by, VTech

Universal Adds Plush Partner in U.K., Ireland

Universal Adds Plush Partner in U.K., Ireland

Posh Paws International has signed on as the official plush partner for Illumination and Universal Pictures’ Despicable Me and Sing franchises. The company also has the plush rights for DreamWorks’ Trolls and the upcoming film Trolls World Tour to be released in 2020.

Rainbow Designs is on board for plush for DreamWorks Heritage titles such as Shrek, Kung Fu Panda and Madagascar, and DreamWorks’ Baby. The deal also extends to Universal’s Vault, classic TV and movie brands and the upcoming DreamWorks Animation film, Abominable, which will roll out later this year.

“The plush category is often an entry point to our properties for young children,” says Hannah Mungo, country manager, U.K. and Ireland, Universal Brand Development. “Posh Paws and Rainbow Designs are market leaders and experts in bringing animated characters to life through beautiful, high quality, authentic plush that children love and cherish. We look forward to collaborating with them as we drive forward with our ambitious plans to expand the category.”

'Oddbods' Evens Out Endless Runner Game

'Oddbods' Evens Out Endless Runner Game

“Oddbods Turbo Run” combines freemium gameplay and “Oddbods” humor in a multi-level game.

The game had a soft launch last month in the U.S., Malaysia and the Philippines and is available in languages including Spanish, French, Portuguese, Turkish, Russian, Simplified Chinese, Traditional Chinese, Bahasa Indonesia, Thai and Vietnamese.

“Oddbods Turbo Run” is available now in the Apple App Store and on Google Play.

Broadfield Widens Role at Turner International

Broadfield Widens Role at Turner International

Turner International's Johanne Broadfield has expanded her duties as vice president of Cartoon Network Enterprises EMEA and International Strategy. 

Broadfield will continue to manage Turner’s licensing activities across Europe, the Middle East and Africa in a unit that includes product licensing, promotions, publishing, home entertainment, location-based entertainment, live events and retail development for Turner’s portfolio of brands.

She is now tasked with overseeing Turner’s international licensing strategy and partnering with Cartoon Network’s U.S. team for key decision-making. Broadfield will also take joint responsibility for the profit and loss of Cartoon Network’s licensing activities in Latin America alongside Pablo Zuccarino, senior vice president and general manager, Kids Latin America. In addition, she will form a close partnership with Vikram Sharma, vice president, Cartoon Network Enterprises, Asia Pacific in a strategic capacity.

“Since joining Turner five years ago, Jo has proven herself a talented leader with the ability to build and sustain our franchises in the licensing arena, raise the bar on what we deliver to our partners and get the very best out of those she works with,” says Giorgio Stock, president, Turner EMEA. “Together with the international L&M leadership team, she will now play an important role in shaping our international operation, to capitalize on opportunities, synergies and best practice across the regions.”

Broadfield joined Turner EMEA in February 2014. Before joining the company, she held various leadership positions in the consumer products division at Mattel including senior director for Continental Europe and senior director for U.K., Eastern Europe and Canada. Broadfield also served as head of Fisher-Price Consumer Products for Europe, the Middle East and Africa.

Star Wars Collides with Loot Crate

Star Wars Collides with Loot Crate

The one-time-only mystery crate is inspired by the climactic sequence from Return of the Jedi and contains five limited-edition pieces of apparel and accessories.

The Star Wars Endor Rebel Crate is available for purchase now through Feb. 28 and will ship in March. For more information, visit

Fingerlings Mag to Launch in the U.K.

Fingerlings Mag to Launch in the U.K.

Striker Entertainment, WowWee’s global licensing agent, brokered the deal.

Egmont will introduce the collectibles brand to the U.K. magazine market with a publication that will feature Fingerlings toys on the cover and include games, puzzles and stories.

Fingerlings magazine is set to launch later this year.

Oxford Develops Junior Style Guide

Oxford Develops Junior Style Guide

The bears are named Emily and Edward and are inspired by the best-selling bears at the University of Oxford Shop in Oxford.

Design agency Dot Dash created the characters alongside the University of Oxford junior style guide and branding.

The University of Oxford recently appointed Brandgenuity to oversee its licensing program.

Planeta Junior to Rep Smurfs in Iberia

Planeta Junior to Rep Smurfs in Iberia

As licensing agent, Planeta Junior will oversee all IP consumer products for both the classic brand, which is targeted at millennial audiences, and the animated films and series, which are aimed at young viewers.

“The Smurfs are among the most iconic and beloved characters ever created,” says Ignacio Segura, general manager, Planeta Junior. “We are proud to manage this property in Spain and Portugal, where these little blue creatures have been around several generations (60 years) and keep smurfing kids nowadays. We are sure that both adults and kids will love the amazing products we are developing that will take The Smurfs to places never explored before.”

“The Smurfs” CGI-animated TV series will launch across the globe in 2021.

Hot Wheels to Drift into a Theater Near You

Hot Wheels to Drift into a Theater Near You

"We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures,” says Ynon Kreiz, chairman and chief executive officer, Mattel. “Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company."

The Hot Wheels Movie is the second partnership between Mattel Films and Warner Bros. Pictures, who recently announced plans for a Barbie film, starring Margot Robbie.