American Girl, How to Cake It Throw ‘80s-Themed Virtual Party

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American Girl has teamed with How to Cake It to throw an '80s-themed virtual party for the newest American Girl historical doll, Courtney Moore.

The exclusive "Party Like It's 1986" event will feature '80s-themed baking, crafts and giveaways. It is open only to American Girl fans who are Gold and Berry AG Rewards members. American Girl's virtual bash will be hosted by How to Cake It's Yolanda Gampp on Sept. 26.

The How to Cake It and American Girl relationship was facilitated by The Brand Liaison, licensing agent for How to Cake It. The Brand Liaison will be exhibiting at this year’s Festival of Licensing where the agency will be on hand to discuss potential deals for clients such as How to Cake It.

"Get your neon clothes, side ponies, bangle bracelets and, of course, your favorite American Girl dolls ready for this free '80s party with host Yolanda Gampp!" says Jamie Cygielman, general manager, American Girl. "We are thrilled to once again team up with How to Cake It and bring the magic of an American Girl party to life—this time in celebration of Courtney, our latest historical character from 1986." 

American Girl's Courtney Moore doll is highlighted by her '80s style and a story that reflects women's historical achievements that occurred in the decade. The American Girl and How to Cake It partnership is the second partnership for the brands this year. Both companies hosted a previous virtual party last May. 

"How to Cake It is always looking for new ways to provide real value to our customers in the form of inspiration, education, entertainment, and support through the intersection of content, consumer products and live, community-building experiences," adds Connie Contardi, co-founder and co-chief executive officer, How To Cake It. "Our brand mission is fully aligned with American Girl so this continued collaboration is a truly authentic partnership which will bring happiness and joy to our communities."

Aviv Cosmetics Appoints Prominent Brand + Talent for N.A. Representation

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Aviv Cosmetics, creators of Biopeptix, an award-winning line of evidence-based skin care products, has signed Prominent Brand + Talent to expand in North America.

Following the announcement, Prominent has already connected Biopeptix with top Beverly Hills dermatologist Dr. Sheri G. Feldman. Biopeptix is an innovative professional skin care line developed by Orli Borger, an Israeli medical esthetician and nurse, and now helmed by Orli and her daughter, Yael. The line is exclusively available through doctors and cosmetic professionals and contains novel active ingredients such as bio-peptides, growth factors and anti-glycation agents.

“In a short period of time, Biopeptix has become the go-to skin care product for celebrities and high-profile professionals in Israel and the surrounding area,” says Dan Levin, managing member, Prominent Brand + Talent. “Biopeptix truly offers an exceptional, innovative and effective collection of skin care products; and we believe there will be numerous opportunities for expansion of the brand in North America.”

Prominent will also develop a multi-media education platform to support the brand’s distributors and uncover additional licensing opportunities.

“As a dermatologist, I am impressed with Biopeptix. I am eager to incorporate the products into my practice,” says Dr. Feldman. “Many of our patients are in TV, film and music. In our office we do various procedures that leave the patient’s skin slightly traumatized for a short time. The exclusive Biopeptix method of ‘peel and heal,’ which focuses on rapid regeneration and recovery, leaves the patients looking radiant, glowing and essentially red carpet ready. These products are unique, they are novel, and they work!”

Biopeptix has already expanded across the Mediterranean to Spain, Italy, Portugal more.

“We are thrilled to be working with Prominent Brand + Talent,” says Orli Borger. “We believe that their expertise and guidance will help us increase our presence in North America by networking with trusted professionals but more importantly provide an innovative professional skin care program that is designed for a wide range of treatments to keep your skin look healthy and glowing.”

Nick Jr. Gets Colorful with ‘Rainbow Rangers’

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Nickelodeon’s Nick Jr. will premiere all-new episodes of Genius Brands International’s hit animated children’s series “Rainbow Rangers” this fall.

The debut of the new “Rainbow Rangers” will kick off with a Halloween episode on Oct. 11.

A special Halloween-themed episode is planned for the kick-off, with subsequent episodes airing through Nov. 22. 

The premiere coincides with the Walmart retail launch of the “Rainbow Rangers” multi-figure action pack from Mattel’s Fisher-Price.

“In November, we will be heading into our third year of our broadcast partnership with Nick Jr. for this unique series that promotes empowerment, diversity, friendship and adventure,” said Jess Brinder, vice president, international Distribution. “The support from Nick Jr. since the launch of ‘Rainbow Rangers’ in 2018 has been amazing, and the upcoming October premiere dovetails nicely with the launch of our first toy line from Mattel in Walmart stores.”

“Rainbow Rangers” follows the adventures of seven girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world. The series airs around the world including on Corus Entertainment’s Treehouse (Canada), Televisa and BLIM TV (Mexico), Nine Network  (Australia), CCTV and iQiyi (China), Nickelodeon and NOGGIN (Latin America), Cartoonito (Italy), TV2 (Hungary), NOGA (Israel), Mini Mini (Poland), Canal Panda (Portugal), Discovery Kids (Middle East), and Pikaboo (Serbia, Montenegro, Macedonia, Slovenia, Croatia, Bosnia, Herzegovina).

Loot Crate Goes Dark with Shadows-Themed Crate

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Loot Crate’s October Shadows crate is going dark, filled with items inspired by superheroes Venom, Black Widow, The Crow and more. 

Items include Venom t-shirt, Black Widow standee, Crow bottle opener and more.

Loot Crates start at $24.99 plus shipping and handling. For more information, click to

Cloudco Adds Execs

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Cloudco Entertainment, home of The Care Bears, Holly Hobbie, and Madballs, is has brought on Myles Hobbs as vice president, global distribution, and tapped Daniel Barnes as development executive, as the company gears up for new TV shows and more seasons of “Care Bears: Unlock the Magic, Tinpo” and “Boy Girl Dog Cat Mouse Cheese.”

Myles Hobbs is a seasoned sales executive who has more than 12 years of experience in kids’ TV. He most recently served as associate publisher for Kidscreen, overseeing all sales.

"I am excited to get to work on the next chapter of my career in the great company of Sean Gorman and Ian Lambur," says Hobbs. "There's a lot of potential to grow the international reach of Cloudco's incredible content portfolio."

Hobbs begins at Cloudco immediately and is responsible for expanding global distribution. He will report to Ian Lambur, executive vice president, content strategy and co-productions.

Myles Hobbs has forged strong relationships with executives from all facets of the kids’ industry, including broadcasting, distribution and consumer products, and drove Kidscreen's business from strength to strength during his tenure,” reports Lambur. “We look forward to having him on the team.” 

Daniel Barnes also joins as development executive, most recently serving as Moonbug Entertainment development executive. Barnes will focus on animated and live-action productions at a producer level as well as develop new projects and pitches.

"I am absolutely thrilled to be joining the team at Cloudco Entertainment! Besides the team being incredibly warm and welcoming, the company’s dedication to creating quality entertainment for kids and families globally is apparent in the content they create, and I am so excited to be a part of furthering that mission,” says Barnes.

Barnes will report to Ryan Wiesbrock, head, development and production, Cloudco Entertainment.

“Daniel’s creativity, taste and genuine love for kids’ and family entertainment, along with his experience on the toy, broadcast and digital side of the business, will help us to grow our development and production slate in all new ways,” adds Wiesbrock. “On top of that, his enthusiasm and positivity is infectious! I am beyond happy for Daniel to join our team!”

Wendell Scott Taps FanGirl to Rep NASCAR Trailblazer

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The Wendell Scott Foundation is a national, not-for-profit 501c3 established to commemorate Wendell Oliver Scott, the first African American race car driver to win the Grand National race, NASCAR’s highest level.

Festival of Licensing exhibitor, FanGirl Consulting and Brand Management, will oversee the following:

  • Ιdentifying licensing and retail opportunities in all consumer product categories;
  • Building a direct-to-consumer retail program and e-commerce strategy; and
  • Collaborating with promotional partners to celebrate key anniversaries in Wendell Scott’s career and to and promote diversity.

"I'm excited for the opportunity to supply Wendell Scott fans all over the world the level of merchandise and apparel that they deserve,” says Warrick Scott, chief executive officer, the Wendell Scott Foundation. “We are excited to be represented by FanGirl and the amazing work that they do.”

“We are honored and thrilled that the Wendell Scott Foundation has selected the FanGirl team to be its global licensing agent,” says Anita Castellar, chief executive officer, FanGirl Consulting and Brand Management. “Wendell Scott’s story is a racing story which has the civil rights movement as its backdrop. He was a talented driver and a trailblazer in NASCAR. We look forward to working with the Foundation to celebrate his legacy and build this licensing franchise.”

FanGirl will attend the Festival of Licensing virtual event, which kicks off Oct. 6, and are currently scheduling appointments. You can register for the event by visiting the Festival of Licensing website and check out License Global’s Backstage Pass for the event now!

‘Squish’ Finds Space at HBO Max

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Federation Kids and Family has inked a deal with WarnerMedia-owned HBO Max for children’s animated comedy series “Squish.”

All 52 episodes of the series have been sold to HBO Max. The series, produced by Cottonwood Media and Planeta Junior, was previously commissioned by Gulli and has sold to international broadcasters including VRT and RTBF (Belgium), Wow and Quebecor (Canada), Hop TV (Israel), Tooniverse (Korea), NEOX (Atresmedia in Spain).

“We are delighted to announce our first deal with HBO Max, a great partner and superb platform for ‘Squish,’” says Monica Levy, head, sales, Federation Kids and Family. “This unique slapstick comedy is perfectly timed as younger viewers try to navigate their way through this pandemic, especially as all the central characters in the series are extremely ‘endearing’ amoeba, viruses and bacteria.”
“Squish” is based on the original books by New York Times best-selling authors Jennifer and Matthew Holm. The series is about everyday school kids, their friendships, parents, and efforts to fit in, centering on twinkie-eating grade school amoeba and their various adventures.

Brands with Influence to Rep ‘B.O.T. and the Beasties’

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Ragdoll Productions has appointed Brands with Influence to represent new CBeebies preschool series “B.O.T. and the Beasties."

The series was developed by Anne Wood and the team at Ragdoll’s studios in Stratford, U.K. It follows a loveable robot, B.O.T. (Beastie Observation Transmitter), who uncovers new worlds and discovers the beasties who inhabit them.

The BBC has acquired 50 episodes of the series. It will air in early 2021.

“We have been working with Ragdoll for the last 18 months through the development phase of this exciting new series, and it’s fabulous that we are now able to share this great show with the licensing industry,” says Martin Lowde, Brands with Influence. “With a strong commitment from CBeebies across their platforms and a great production team at Ragdoll, the series has all the ingredients needed in a new show.”

Brands with Influence is currently organizing a series of live online screenings and presentations.

“We are delighted to be working with the team at BWI,” says Chris Wood, Ragdoll. “Our new preschool ‘B.O.T. and the BEASTIES’ series is full of fun through silliness, play and imagination and has masses of potential for licensing as we have seen first-hand how children love to interact with the stories and characters.”

Perfetti Van Melle, Honda Team for Chupa Chups Scoopy I Scooter

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Honda has joined forces with Perfetti Van Melle to launch a Chupa Chups-inspired Scoopy I scooter in Thailand.

The limited-edition scooter was launched with a matching helmet designed to mirror the Chupa Chups lollipop brand's spirit and design. The Chupa Chups brand will be exhibiting at this year’s Festival of Licensing. Those interested in speaking with the brand are encouraged to discuss potential partnerships at the event.

Honda's latest vehicle is available now at dealerships across Thailand. At launch, the scooter will be supported by a social media campaign across Thailand. The influencer campaign will feature collaborations with digital media celebrities popular in the region.

"Chupa Chups has created a close link with the motorcycle world through many years of sponsoring famous motorsport champions," says Christine Cool, licensing manager, Perfetti Van Melle. "The brand is always putting a touch of fun and color on the way people move around. Honda has managed to capture that playful spirit fully on this Scoopy I Chupa Chups limited edition and its brilliant campaign. It is no doubt the most exciting brand collaboration of the year."

This year has been a busy one for the Chupa Chups brand. The candy company previously announced deals with partners such as Frit Ravich and Polka Beauty.

SNAPS Hits the Gridiron with NFLPA for Headwear

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SNAPS has teamed up with the NFLPA to debut a line of player-inspired snapback headwear accessories.

The first release of the Football Stars SNAPS collection includes 10 NFL veterans, rising stars and rookies such as:

  • Saquon Barkley;
  • Odell Beckham Jr.;
  • Tom Brady;
  • Ezekiel Elliott;
  • Lamar Jackson;
  • George Kittle;
  • Patrick Mahomes;
  • Baker Mayfield;
  • Tua Tagovailoa; and
  • Chase Young. 

All items in the line are available on SNAPS’ website starting now. The deal was brokered by the NFLPA’s licensing and marketing arm, NFL Players Inc. The NFLPA will be an exhibitor at this year’s Festival of Licensing where the group will be available to discuss potential partnerships.

"We've been getting requests for NFL players since we released our first NBA collection and we're excited to make this happen,” says Matt Eldridge, chief executive officer, SNAPS. “Football is so massive, such a part of the fabric of our nation. We're proud to partner with the NFLPA to celebrate these players, the fans that love them, and the return of the game.”

The SNAPS deal comes on the heels of the recently announced list of NFLPA Rising Stars, which aims to identify players poised to have an impact on consumer sales and eventually rank among the top sellers of officially licensed, player-identified merchandise in the new season.