Genius Brands International has announced that Marc Rosenberg has been appointed president, global brands and chief marketing officer.
“I have known Marc for 20 years and have witnessed his extraordinary achievements and energy firsthand,” says Andy Heyward, chairman and chief executive officer, Genius Brands. “He is one of the most respected executives in the kids’ licensing industry and joins a team of proven achievers at Genius Brands now, who are known for their successes over and over again, across the entertainment food chain. With ‘Rainbow Rangers,’ ‘Stan Lee’s Superhero Kindergarten,’ ‘Llama Llama,’ ‘Stan Lee Universe’ and new properties shortly to be announced, Marc’s pedigree and leadership will ensure that we maximize revenue generation from the powerful brands we will be bringing to market. His reputation is that of an innovator in the product and marketing arenas. In putting our marketing and global revenue under Marc’s remit, I know we will see all of these important properties flourish. He brings not only his marketing and sales expertise to the company, but also relationships across retail, entertainment, consumer products and more, all of which Genius Brands will showcase across the company’s growing portfolio of brands.”
Former head of marketing at Hasbro Toys and Tiger Electronics, Rosenberg is best known for his role in leading global marketing teams for brands such as Furby, GigaPets and Hit Clips. More recently, Marc Rosenberg was the chief marketing officer at Zizzle, where he helped lead product launches for several extremely successful licensed toy lines, including Disney’s “Pirates of the Caribbean,” Disney’s “High School Musical” and a number of extremely successful licensed toy lines.
“I have been fortunate to be a part of and lead teams with both tremendous products and incredible people,” says Rosenberg. “The central theme of everything that I’ve had the opportunity to be a part of is directly related to the story for each brand and creating a dialogue with each audience in timely and relevant ways. That is particularly the case at Genius Brands where there is a cross-company commitment to bring positive enriching stories for children, and we have so many incredible tools to work with to reach kids today, including our own recently launched Kartoon Channel!”
Rosenberg will continue to own his current Edge Desk business, with the current management operating the day-to-day business with his oversight.