WOW Skin Science Unites ‘Justice League’ for Personal and Healthcare Products


WOW Skin Science have launched a line of personal and healthcare products after acquiring the rights for DC’s “Justice League.”

The range debuts with a line devoted to children's’ wellness and the brand will hold these rights for two years. The first lot of characters to hit the shelves with WOW Skin Science will be Superman, Batman, Flash, Aquaman and Wonder Woman.

Characters will all be featured on the children's wellness collection consisting of body lotions and WOW’s signature tip-to-toe wash. The line will then be closely followed by more launches in the wellness space including a product range for adults.

“We are very excited about the partnership with WOW Skin Science for personal care,” says Vikram Sharma, vice president, Warner Bros. Consumer Products, Rest of Asia. “Their focus on plant-based sustainable products is a good fit with our brands.”

In the spirit of offering more than just “Justice League” themed wellness products, WOW Skin Science will also be launching merchandise such as water sippers, backpacks and notebooks that will be a value add for combo purchases.

“We are extremely excited with this association and how the product line using the ‘Justice League’ imagery has turned out,” says Manish Chowdhary, chief executive officer and co-founder, WOW Skin Science. “This venture with Warner Bros will play a key-role in WOW’s five-year growth strategy, the most integral knob in this strategy is for us to be able to create an independent consumer base and we are bullish on the response this is going to get. Especially with the directive from the government to support local, made in India brands. We have all been risk takers in our approach and after careful data mining and understanding our customers, are confident of making this line of the best we have had so far. The nations #VocalForLocal campaign also aids us in paving our way to global domination.”

The new line comes out ahead of the soon to be released film “Wonder Women 1984.” Warner Bros upcoming film based on the Justice League member will be supported by a robust licensing program.

For the latest news in licensing from companies in this licensing category, click here.

Hasbro, eOne, Crunchyroll and Chupa Chups Confirmed for Festival of Licensing Live Stage


Hasbro, eOne, Crunchyroll and Chupa Chups are the latest mega brands to be confirmed for the Festival of Licensing Live Stage during the event’s opening week (Oct. 6-8, 2020), which is powered by Brand Licensing Europe. Festival of Licensing is a month-long virtual celebration of the global licensed consumer product industry that will bring together the world’s most powerful brands for four weeks to do business, strike deals, network, learn and so much more.

FREE: Register to attend and book meetings at Festival of Licensing by clicking here.

Fifty live keynotes, presentations and on-demand sessions have been confirmed to-date for Festival of Licensing, which runs Oct. 6-29 and incorporates three curated regional events for the world’s largest licensed consumer product markets – Europe, Asia and the Americas – and culminates with the global C-suite and executive-level virtual conference, Licensing Leadership Summit.

New content for the Live Stage, sponsored by Crunchyroll:

  • Tuesday, Oct. 6, 2020 at 12:40 pm BST: Creative agency Tela Italia, WildBrain CPLG Lifestyle and Perfetti Van Melle will join forces for the presentation “Chupa Chups: The Secret to Keeping Art Stories Sweet,” which looks into the creative energy behind Chupa Chups’ licensing success, and the importance of design as a tool for reinforcing brand relevance and uniqueness.
  • Tuesday, Oct. 6, 2020 at 3 pm BST: Senior executives from Hasbro + eOne, including Global Consumer Products General Manager and Senior Vice President Casey Collins, will present “Fuelling Franchises Together.”
  • Wednesday, Oct. 7 at 3 pm BST: “Anime: The Inescapable Hit of Licensing – Powered by Crunchyroll” will show how anime licenses are powerful, audience-driving brands that offer sustainability in a crowded market. Crunchyroll speakers include Joellen Ferrer, Vice President, Global Communications and Corporate Marketing; Terry Li, Head of 360 and General Manager, Games; John Leonhardt, Head of Consumer Products; John Easum, Head of EMEA; and Waell Oueslati, Director of Acquisitions and Licensing, EMEA.

New content available to view on-demand beginning Oct. 6 includes:

  • Yasuo Miyakawa, who has the enviable title of Chief PAC-MAN Officer and CEO of Bandai Namco Entertainment, presents “Nurturing a Legend: 40 Years of PAC-MAN.
  • Hussein Khalid, Director of the Information Technology Department, Sanrio, and Greg Holtzman, Marketing Director, Brainbase, are collaborating for “Why Sanrio Partnered with Brainbase to Streamline their Global Licensing Business.”

New content available to view on-demand beginning Oct. 20 (week 4, Licensing Leadership Summit) includes:

  • Executives from Jazwares, Extreme Concepts, IHL Apparel Group, Best Accessory Group and The Brand Liaison take a broad look at the licensing landscape and unique business terms in light of COVID-19 in the session, “What do Licensees Want?”.
  • Stephen Glockenmeier, Vice President, Marketing, Corporate Brand Licensing and Consumer Channels, American Red Cross, and Stu Seltzer, President, The Seltzer Licensing Group, investigate charity brand licensing and the importance of brand purpose to consumers with a deep dive case study.
  • Sesame Workshop is mobilizing quickly to respond to the pandemic, racial injustice and current events to support the needs of young children and their families, adjusting continually as 2020 evolves. In the talk, “Orchestrating Speed-to-Market: How to Make Everything Hum in Concert,” Gabriela Arenas, Vice President, Licensing, North America, Sesame Workshop, will discuss how the non-profit is pivoting its speed-to-market approach to provide Sesame Street resources during these challenging times.
    A series of sessions curated by industry trade association and Festival of Licensing partner Licensing International will also be available to view on-demand during all three regional weeks, include:
  • “What you Need to Know to do Business in …” series

15- to 20-minute on-demand sessions covering information on market size, local licensing and retail trends, business practices and much more for France, Russia, Germany, China, Japan, India, Brazil and Mexico.

  • “Basics of Licensing” series

Licensing 101 on-demand sessions available to view in local languages: French, Russian, German, Chinese, Japanese, Spanish, Portuguese and English.

“We are so excited to have such incredible brands, campaigns, products and individuals on the Festival of Licensing content program,” says Anna Knight, vice president, licensing, Informa Markets. “The depth and breadth of topics being covered in-region and being made available globally is just phenomenal. What’s more, we still have three hugely inspirational keynote speakers to announce.”

View the agenda here:

For the latest news in licensing from companies exhibiting at Festival of Licensing, click here.

WWE Tag Teams with Wines That Rock


Wines That Rock has announced the first two releases in its new WWE Wines collection featuring WWE Legend The Undertaker and WWE Hall of Famer The Ultimate Warrior.

Both offerings make up a collection of individually numbered vintages of limited-edition wines developed in collaboration with WWE. The wines were specifically chosen to represent each Superstar’s personality and will feature individually numbered labels, a unique glass, dynamic artwork and the winemaking talents of 2020 Wine Enthusiast’s 40 Under 40 Tastemaker Andrew Nelson.  

“We knew these bottles would look amazing and be perfect for collectors and fans alike but wanted the quality of the wine to ultimately be the real winner here,” says Nelson. “For The Undertaker’s Limited-Edition 30 Barrel Series, we used 100 percent premium Cabernet Sauvignon from Lodi, California aged in oak. For The Ultimate Warrior, we looked to Mendocino County for a high quality, full bodied and flavorful Zinfandel.”

The Ultimate Warrior is represented in a wine that features an 80 percent Zinfandel and 20 percent Sangiovese blend from the Northern Coast of California. The bottles will feature three unique corks produced with different images and quotes from the WWE Hall of Famer, hand-filled and hand wax-dipped in his signature bright neon colors.  

“It was an amazing experience to collaborate with the team at Wines That Rock on this special Ultimate Warrior wine project,” said Dana Warrior, The Ultimate Warrior’s widow. “From the quality of the wine, to the unique bottle, label and signature wax colors, it was clear they were committed to capturing his essence and honoring his legacy with impeccable attention to every detail.”  

The Undertaker Limited-Edition 30-Barrel Series is a premium Cabernet Sauvignon wine consisting of a 30-barrel production run honoring his 30-year anniversary with WWE. Each bottle is marked with an individual number and the barrel it came from, hand-filled and hand wax-dipped using his signature purple color while featuring a unique tombstone shape and glow-in-the-dark label.

As both bottle series are numbered, all collectors who purchase WWE wines during the first two weeks of the launch will be added to the WWE Wines priority list and will receive early notice on all future releases. 

“Our collaboration with WWE has taken our creative and winemaking teams to a new level,” says Heather Hudson, senior project manager, Wines That Rock. “Working together with their team to define the first two releases has been fun personified. Our goal is always to create premium, limited-edition wines that we as fans want to own. These first two releases for WWE Wines are stellar!”

As part of its rock ‘n’ roll tradition, Wines That Rock has also produced one-of-a-kind branded electric guitars for both The Ultimate Warrior and The Undertaker. For additional details, including a special sweepstakes opportunity, fans can visit

The wines are now available for pre-sale via with a shipping date of Thursday, Oct. 22.

Mattel Announces ‘Over the Moon’ Doll and Plush Line


Mattel has signed on to produce dolls and plush for Netflix’s newest animated musical, “Over the Moon.”

Mattel Branded Consumer Products is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

“Over the Moon” is a story about a young girl passionate about science who builds a rocket ship to prove the existence of a moon goddess. On this adventure, she discovers a fantastical land full of creatures.

The toy line includes doll versions of characters Chang’e, Fei Fei with her pet bunny Bungee, Fei Fei ready for the moon and singing Chang’e, along with plush versions of Bungee, baby Chang’e, Gobi and 3 Lunarians. The toys will range from $9.99 to $24.99.

The Mattel toy line is set to launch on Oct. 1 ahead of the film’s launch on Oct. 23.

Reebok, Illumination Kick-Off ‘Minions’ Collection


In partnership with Illumination and “Minions,” as well as Universal Brand Development, Reebok has officially unveiled its “Minions: The Rise of Gru” collection celebrating the franchise’s upcoming theatrical release slated for July 2, 2021.

Evolving the “Minions” legacy and Reebok’s historically bold brand narrative, the “Minions” x Reebok collection injects inspiration directly from the forthcoming film that chronicles the untold story of one 12-year-old’s dream to become the world’s greatest supervillain.

The collection includes the following shoes: 

  • Minions x Reebok Question Mid “Gru’s Lab” ($175);
  • Minons x Reebok Instapump Fury “Vicious 6” ($200);
  • Minions x Reebok Club C “Vicious 6” ($100);
  • Minions x Reebok Instapump Fury “Minions” ($170); and
  • Minions x Reebok Club C “Otto” ($70).


Completing the collection, “Minions” x Reebok graphics are united across an apparel capsule featuring short-sleeve and long-sleeve cropped and regular tees.

Finally, Gru’s lab is replicated in real life by elevated sneaker packaging that houses each of these Reebok creations. Displayed on the box are hand-illustrated orthographic views of Gru’s childhood bedroom and top-secret lair riddled with Easter eggs from the forthcoming film and additional details that “Minions,” Iverson and Reebok fans will all enjoy.  

On Sept. 30, members of Reebok UNLOCKED, the free loyalty program that offers exclusive perks, will have one-day early access to the “Minions” x Reebok collection. On Oct. 1, the collection becomes available industry wide from and select local retailers. 

Fans can look out for additional details and content from the collection and more to be revealed by Reebok and Illumination ahead of the Oct. 1 product launch as well as in the lead-up to the July 2021 theatrical release.

Acamar Films Reacts to Top 150 Global Licensors Debut


Independent production company Acamar Films enjoyed phenomenal success in 2019, earning it a spot on the 2020 Top 150 Global Licensors report with $68.8 million in sales of licensed products and merchandise.

The award-winning company behind the incredibly successful preschool animated series “Bing” experienced remarkable growth thanks to the launch of a brand-new toy line by new EMEA and Australia master toy partner Golden Bear, as well as “Bing’s” rapid international growth strategy. The largest international growth came from the Italian market, where “Bing” recently won Property of the Year 2019 at the Bologna Licensing Fair. Thanks to more than 40 best-in-class licensees ranging from toys to location-based attractions, quality product executions and considerable marketing support, “Bing” has quickly become a top preschool property in Italy. Publishing and toys were also key growth drivers.

Acamar Films is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

License Global spoke to Acamar Films about its successful year and being recognized as a top licensor.


License Global: How does it feel to be included on License Global’s Top 150 Global Licensors report for the first time?

Acamar Films: Acamar Films are delighted to be joining the Top 150 Global Licensors list. Having enjoyed incredible success in key European markets, this is just the beginning for international award-winning preschool animated series “Bing,” as Acamar Films have exciting global expansion plans.

What were some of the licensing wins that contributed to your 2019 licensed retail sales success?

The “Bing” licensing program accelerated significantly in 2019 primarily thanks to the launch of a brand-new toy line by new EMEA & Australia master toy partner Golden Bear, as well as “Bing’s” rapid international growth strategy. 

The new toy line, which included award-winning soft toys, figurines and wooden puzzles, launched in fall/winter 2019 in the U.K., Italy, Poland and The Netherlands. The line was an instant success with preschoolers and quickly sold out across all territories for Christmas 2019. 

The biggest international growth came from the Italian market, where “Bing” recently won Property of the Year 2019 at the Bologna Licensing Fair, announced online earlier this year. Thanks to over 40 best-in-class licensees ranging from toys to location-based attractions, quality product executions and considerable marketing support, “Bing” has quickly become the top preschool property in Italy. Publishing and toys were key growth drivers with Giochi Preziosi toys, Giunti books, Pon Pon and Centauria magazines and Diramix sticker albums being distributed nationwide. “Bing’s” top retail partners in Italy were Giocheria, Toys Center along with grocers, independents and the kiosk distribution channel, which drives a large part of “Bing’s” Italian publishing and collectibles program). 

“Bing” is strongly positioned to become a top international preschool brand, benefitting from optimum broadcast placement and robust integrated marketing plans. Through research and community engagement sentiment, it’s evident that Bing’s audience already has very strong affinity toward the brand, and this in turn drives demand for “Bing” products and experiences. All of this underpins Acamar Films’ licensing wins and success at retail.

As a leading licensor, how do you plan to extend and elevate your licensing success even further this year?

The “Bing” licensing program enjoyed phenomenal success last year, laying strong foundations for future growth. The licensing team are committed to building out a wider and deeper retail footprint, growing in FMCG categories, creating innovative licensed product ranges, entering new markets and strengthening “Bing’s” theme park presence and live stage show offering. Launching direct-to-consumer platforms and new touchpoints such as apps and e-commerce sites is also fundamental to our growth plans. Bingsters and grownups are highly engaged through our broadcaster partners, YouTube channels, Facebook, Instagram and our new “Bing: Watch, Play, Learn” app, which launched in the U.K. in September last year and very recently in Italy and Poland. With more than 500,000 downloads and a Best App award win at the Creative Bath Awards, it’s been a fantastic additional way to harness engagement and love for “Bing.”

With the view to continue and elevate success, this year Acamar Films created a dedicated U.K. team, welcoming Louise Simmonds in the new role of head of U.K. licensing and merchandising and Caroline Payne as U.K. marketing manager. Laura Clarke was promoted to head up licensing and merchandising in EMEA following successful CP launches, strong YouTube performance and the expansion of Acamar Films’ agent network in the last 12 months. In the U.K., “Bing” was listed in the top 10 fastest growing toy licenses from January to June 2020 in a recent NPD Insight report, which further demonstrates that our strategy is bearing fruit.

Are there any new deals you can announce?

Despite the unprecedented global situation, we are so pleased that the appeal and strength of “Bing” has allowed us to close some deals and sign new partnerships during this period. Along with some very exciting publishing, experiential and agent announcements coming soon, we have recently revealed a live stage show partner, Trend Media, who will be bringing “Bing” to the stage in The Netherlands and Belgium from October 2021. We have also just welcomed MV Sports to the AW20 portfolio in the U.K., following a successful wooden toy launch by new partner 8th Wonder earlier this year.

To read more about Acamar Films’ triumphant year, download the complete 2020 Top 150 Global Licensors report here.

K-Pop Groups ITZY, Treasure to Launch Character IPs


BT21, the character IP co-created by Line Friends and BTS, has inspired two new ranges of character IPs with ITZY and Treasure. In partnership with both groups, Line Friends will bring fresher takes on its character IP business by maximizing fandom engagement from the initial level of character development.

A global character brand, Line Friends is pushing the boundaries of character IP business by bringing new, unprecedented types of collaboration with global artists.

Line Friends is moving beyond the conventional character business and broadening its horizons. Building upon the BT21 momentum, Line Friends is now ready to bring fresher takes with two rising K-pop supergroups, Itzy and Treasure, by driving fan engagement.

Itzy, a five-member girl group from JYP Entertainment who debuted in 2019, is creating its own unique characters embodying the identity of “lifelong friends,” from drawing sketches to detailing the characteristics, preferences and values. Midzy, the fandom, is joining the journey toward this character IP development, given the opportunities to share creative ideas on their social media platforms.

For Treasure, a 12-member rookie boy band from YG Entertainment, Line Friends will bring into play interactive gaming factors from the initial stage of the character development. With the support of Treasure Maker, the fandom, Treasure members will be completing gaming quests to design the appearance, personality and capability of their unique characters.

The full making process of Itzy and Treasure characters can be viewed at Line Friend’s official YouTube channel.

Legends Details How They Take the Pitch with Sports Brands and Retail Partners


Consumer product licensing in the sports space is wholly unique from other facets of the industry. From the passion of fans to the ins-and-outs of league play, licensing in sports comes down to the unique brand of each given team.

To learn more about these intricacies in the field, License Global recently interviewed Victoria Hawksley, vice president, international retail, Legends. In her role, Hawksley helps develop merchandising strategies for Legends clients such as Real Madrid. She comes to Legends after spending 14 years with the Tottenham Hotspur Football Club, where she most recently served as the head of retail and visitor attractions.

During our retail-focused interview, Hawksley highlighted the unique opportunities for licensing with sports teams, the one-to-one approach needed to work with each different client and how retail has evolved as more people stay close to home due to COVID-19. 

License Global: How does Legends' approach differ, and how do you provide these major global brands with retail solutions?

Hawksley: Legends focuses on the whole customer journey for the brands we work with, fully integrating with the teams, and providing a valuable resource to deliver the best experience and engagement for fans. We provide this through fully integrated systems and operations delivered by the best talent.  

As retail service providers, you have a huge array of clients. How do the needs of Liverpool F.C. or Man City differ from, say, the NFL or Dallas Cowboys?

Every client’s needs are unique to their brand, vision, KPI’s, and journey, but one thing remains constant – making sure that the experience of the fan is the best-in-class and they continue to feel valued and part of the journey.  

Do retail solutions for consumers have an international differentiation, or are there global trends that help you create storefronts for these brands?

Yes – there are differences across the global markets in fan and purchasing behavior. We have to be mindful and aware of these habits to create an engaging experience. It may be about sizing ranges, payment, or delivery options that enable us to connect with the customers in the right way and with confidence in the services we offer. 

In terms of merchandise and licensed goods, how have you seen that business shift, and how are you integrating that change into your latest projects?

An omnichannel retail experience allows brands to connect with fans around the world, especially during a time when fans have to stay at home and are spending more time online. This also allows for a seamless customer journey and experience from selection to payment.

What are some of the more successful project launches you've worked on and why?

The opening of the new Tottenham Hotspur Stadium and the largest retail space of any football club in Europe. 

What's next, and what trends are you expecting to see in the retail market in 2021?

The customer journey and the connection between the channels to have a seamless experience is crucial for the future success in retail.

Licensed ‘Overwatch’ Merch Drops


“Overwatch” fans can get ready to fuel their fandom with new apparel, collectibles, comics and more inspired by the game, as multiple new and recent partnerships have been officially announced.

“Overwatch” character cars from Hot Wheels have been unveiled. The new line of cars is available now on the Blizzard Gear Store and at all major retailers worldwide. These sculpted cars are made in the likeness of D.Va, Genji, Reaper, Tracer and Solider 76.

Fall fashion from Pull&Bear and Koyorin have been revealed in the line. For fans looking to flaunt their fandom and upgrade their wardrobe, Blizzard Entertainment has partnered with retailer Pull&Bear and illustrator Koyorin for two lines of “Overwatch”-themed apparel in collaboration with European licensee Level-Up. 

Coming early this October from retailer Pull&Bear is a ‘90s-inspired streetwear collection with oversized logos that lets fans show their support of heroes including D.VA, Winston, Reaper, Doomfist and more. 

From illustrator and character designer Koyorin comes a limited-edition capsule collection available now through Ark8. This outerwear line features Mercy, Tracer, Widowmaker, Wrecking Ball and D.VA.

In addition, a comic series called “Overwatch: Tracer–London Calling” is officially available.  Players looking to cozy up with new reading material can check out Issue No. 1. In partnership with Dark Horse comics, this comic is free-to-read through Dark Horse Digital and on PlayOverwatch. As an added bonus, players can participate in the in-game event, Tracer’s Comic Challenge, which is live now through Sept. 29.

“Overwatch” players and fans can also head to the Blizzard Gear Store to build out their command center with home and office products, add to their wardrobe with additional apparel offerings and complete their collection with a line-up of collectibles. Products are available now.

Caroline Mickler to Rep Fashion Photographer Norman Parkinson


Caroline Mickler has teamed up with Iconic Images to represent Norman Parkinson, one of the most celebrated fashion photographers of the twentieth century.

Caroline Mickler Ltd. is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

“Norman Parkinson’s images for many years have been celebrated in books and magazines, his fine art prints adorned the walls of galleries and homes globally, we are delighted to collaborate with Caroline Mickler and through merchandise bring this wonderful archive to a brand new audience,” says Alexis Venn, licensing head, Iconic Images.

Norman Parkinson’s career spanned the 1950s through the 1980s including a long collaboration with Vogue magazine. His images capture the style of the twentieth century, from pre-war 1930s Britain and the austerity fashions of World War Two, the Parisian New Look of the 1950s and Swinging London in the 1960s, to the glamour and glitz of the 1970s and ‘80s. In the 1970s, his images helped elevate new models Jerry Hall and Iman to superstar status.

“Photography as an art form has the ability to capture a unique moment in time, and Norman Parkinson’s body of work is still highly relevant,” says Caroline Mickler. “We believe that a Norman Parkinson collection of licensed stationery, ceramics, apparel and gift products will allow consumers to enjoy beautiful fashion photography for many years to come.”