WOW Skin Science have launched a line of personal and healthcare products after acquiring the rights for DC’s “Justice League.”
The range debuts with a line devoted to children's’ wellness and the brand will hold these rights for two years. The first lot of characters to hit the shelves with WOW Skin Science will be Superman, Batman, Flash, Aquaman and Wonder Woman.
Characters will all be featured on the children's wellness collection consisting of body lotions and WOW’s signature tip-to-toe wash. The line will then be closely followed by more launches in the wellness space including a product range for adults.
“We are very excited about the partnership with WOW Skin Science for personal care,” says Vikram Sharma, vice president, Warner Bros. Consumer Products, Rest of Asia. “Their focus on plant-based sustainable products is a good fit with our brands.”
In the spirit of offering more than just “Justice League” themed wellness products, WOW Skin Science will also be launching merchandise such as water sippers, backpacks and notebooks that will be a value add for combo purchases.
“We are extremely excited with this association and how the product line using the ‘Justice League’ imagery has turned out,” says Manish Chowdhary, chief executive officer and co-founder, WOW Skin Science. “This venture with Warner Bros will play a key-role in WOW’s five-year growth strategy, the most integral knob in this strategy is for us to be able to create an independent consumer base and we are bullish on the response this is going to get. Especially with the directive from the government to support local, made in India brands. We have all been risk takers in our approach and after careful data mining and understanding our customers, are confident of making this line of the best we have had so far. The nations #VocalForLocal campaign also aids us in paving our way to global domination.”
The new line comes out ahead of the soon to be released film “Wonder Women 1984.” Warner Bros upcoming film based on the Justice League member will be supported by a robust licensing program.