LeSportsac to Launch ‘Sesame Street’ Collections


LeSportsac and Sesame Workshop are teaming up for a new “Seasame Street” collaboration.

The colorful bags from LeSportsac x “Sesame Street” includes five collections, offering a range of silhouettes and styles for every occasion.

The Sesame Neighbors collection lets the smiling faces of favorite “Sesame Street” characters pop against a bold navy background. On the Sesame Park print, some characters run and play while others relax and enjoy the day. The Sherpa collection sports furry versions of Oscar the Grouch, Cookie Monster and Elmo on several functional styles – with appliqué faces and matching grosgrain details representing each character. The Friends on the Block print celebrates the joy of community on a dual-sided Easy Magazine Tote. Finally, pairings of “Sesame Street” Friends – from Bert and Ernie to Cookie Monster and Oscar – star on cosmetic bags for a way to pack smaller essentials.

The LeSportsac x “Sesame Street” collection will be available in-store and online at LeSportsac.com beginning winter 2020.

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Bear Walker, Pokémon Create Second Skateboard Collection


The Pokémon Company International announced that its official ecommerce arm, Pokémon Center, has once again teamed up with skateboard industry craftsman Bear Walker for a premium skateboard collection.

The Pokémon Company is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

Bear Walker and The Pokémon Center previously released series one of the line earlier this year, marking the first capsule collection of its kind for PokemonCenter.com in the U.S. as well as the first premium skateboard series created for fans. Series one featured the classic favorites Pikachu, Charizard, Gengar, Gyarados and Mewtwo. The line sold out within 50 hours of the collection’s launch with 150 boards available in each design.

Series two is available now on PokemonCenter.com and features Toxtricity, Rayquaza, Umbreon, Togepi and Mew.


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Ruth Bader Ginsburg Charity Bobblehead Unveiled


Ruth Bader Ginsburg has received own limited-edition bobblehead with part of the profits going towards the American Civil Liberties Union. 

Kollectico unveiled the Limited Edition bobblehead Tuesday morning. The bobbleheads are 7” tall with Supreme Court Justice Ruth Bader Ginsburg in her robe of justice, holding a gavel and the U.S. Constitution.

The background banner of the collectible highlights several legacy cases such as U.S. v. VirginiaLedbetter v. Goodyear and Bush v. Gore. Each bobblehead is individually numbered out of 1,993, which is the year President Bill Clinton nominated Ginsburg to the Supreme Court. 

"The bobblehead is meant to honor the second woman to sit on the highest bench for being a voice of reason for the citizens of the United States of America," says Andrew S. Hazen, founder and chief executive officer, Kollectico. 

The Ruth Bader Ginsburg bobbleheads are available for pre-order at BobbleheadBoss.com, ClarkToys.com and other retailers. The collectible costs $39.95 with $5 from each sale going to the ACLU. 

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The Sandbox Appoints VP of Licensing & Brand Partnerships

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The Sandbox has announced the appointment of Bertrand Levy, former global vice president, brand partnerships, Universal Music.

The Sandbox will leverage Levy’s established network and expertise to unlock value through partnerships with major entertainment brands, celebrities and artists to build collaborations within The Sandbox gaming virtual world.

“Bertrand is a great addition to the team and his senior expertise will help us to accelerate the

integration of brands into the virtual world we are envisioning,” says Sebastien Borget, chief executive officer and co-founder, The Sandbox. “We’re just getting started here building up a metaverse where any creator can make his own games with characters and elements from his favorite IPs and publish these games next to them.”

In The Sandbox, players will be able to play games featuring IP characters as well as purchase in-game content for use in their own game worlds with its accessible no-code game maker software.

“I’m very happy to join The Sandbox, a truly innovative company that has built a successful mobile game business with over 40 million users and is now expanding its vision of turning players into makers as a multi-platform gaming 3D virtual world with a disruptive approach to ownership,” says Levy. “Thanks to an unbelievable team and fantastic execution, TSB has positioned itself ahead of all virtual worlds in the market. I'm thrilled to invite my extensive network of celebrities, artists and brands to join us in building their very own experiences in The Sandbox world, turning the Ready Player One vision into a reality.”

Levy has more than 15 years of experience in the music industry, including a decade at Universal Music Group. At Universal Music Group, he created more than 100 strategic partnerships with diverse companies such as McDonald’s, Creative Labs, Logitech, Samsung, Alcatel and BNP Paribas. Levy’s deals collectively generated more than €100 million.

He also created the world’s first legal music download site, ecompil.com, in 2001 and the first legal digital music no DRM MP3 bundle website with the ISP, Neuf Cegetel, in 2007.

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Wild Apple, Katrina Pete Art Deal Blooms


Wild Apple has announced a new collection with watercolor artist Katrina Pete which will launch this October.

The collection will highlight Pete’s signature style which includes incorporating natural elements and light into her paintings. Her debut Wild Apple collections are created with a “loose technique” that allows the paint to flow and bloom and fade into other colors on the page. 

“I’m intrigued by the change in light each season, and the way it brings about entirely new color palettes throughout the year,” says Pete.

Pete worked in the medical field prior to becoming a full-time artist and pursuing her lifelong passion for painting. Today, she works as a full-time artist from her Minnesota studio and describes her artwork as a collection of inspired mementoes from her garden, woodland walks and outdoor adventures with her family. 

“We are very happy to have signed Katrina Pete,” says John Chester, co-owner, Wild Apple. “Her watercolors are a beautiful addition to our wall decor and licensing collections. We are excited to bring her artwork to customers throughout North America and around the world.”

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Toonz Medai Group Unleashes ‘Chacha Chaudhary’ Merch


Toonz Media Group, the exclusive merchandising and distribution license holders of the “Chacha Chaudhary” animated series, has teamed up with Planet Superheroes to bring premium “Chacha” branded products to fans across the country.

With this new tie-up, Toonz plans to bring India’s favorite superhero closer to the fanbase. Planet Superheroes is among the top ten e-commerce destinations for pop culture and comic brands. Chacha Chaudhary merchandising products launched by PSH will be available on all PSH stores across India as well as on leading online stores. Toonz Media Group’s Licensing & Merchandising partner Brand Monk Licensing closed the deal with Planet Superheroes for Toonz.

“We are extremely excited to partner with Planet Superheroes for the Chacha Chaudhary brand,” says P. Jayakumar, chief executive officer, Toonz Media Group. “Chacha is an iconic character, with a strong emotional connect among the Indian fan base. For Toonz, this partnership is another step towards making ‘Chacha Chaudhary’ the number one animation IP from India.”

Chacha” branded products now available via Planet Superheroes will focus on the adult category for now and expand to kids merchandising products later this year. Toonz acquired its rights for “Chacha Chaudhary” from copyright owners of the IP Pran’s Features through Media Guru Consultants Pvt Ltd, who represent a bouquet of certain rights related to the original “Chacha Chaudhary.”

"We are pleased to partner with Toonz Media & Brand Monk to bring ‘Chacha Chaudhary’ merchandise to its fans,” says Jaineel Aga, chief executive officer, Planet Superheroes. “We are proud to partner with 100 percent made in India Intellectual Property and hope many more successful characters emerge from India.”

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Moonbug, Virgin Media Partner for U.K. Expansion


Moonbug Entertainment is partnering with Virgin Media to expand its children's programming in the U.K.

Ten new shows will air on Virgin Media’s TV platform starting in mid-October. The programs set to air include “Blippi,” “Little Baby Bum,” “Playtime with Twinkle,” “Go Buster,” “Toddler Fun Learning,” “Digley and Dazey,” “Dr Poppy,” “Supa Strikas,” “My Magic Pet Morphle” and “Gecko’s Garage.”

“We’re constantly looking for ways to expand our kids offer and we’re very pleased to add Moonbug’s impressive range of popular children’s characters for our customers,” 

says David Bouchier, chief digital entertainment officer, Virgin Media. “Not only will families gain access to more than ten new franchises, but they’ll have exclusive access to new episodes of Blippi before anyone else, from Nov. 2.”

"We couldn't be more delighted to enter this strategic partnership with Virgin Media, one of the leading platforms in the U.K.,” says Nicolas Eglau, Head of EMEA & APAC at Moonbug.

“Brands like ‘Blippi’ and ‘Morphle’ have become household names in the U.K. and by bringing them to Virgin Media customers, even more families will have the opportunity to enjoy these blockbuster titles. We look forward to working with Virgin Media on bringing more Moonbug shows to their viewers in the future."

Moonbug’s U.K. deal comes on the recent news that the brand has teamed up with UTA to leverage its brands in the consumer product licensing space in North America.

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GavinHoss Group to Rep ‘Trailer Park Boys’


GavinHoss Group has been named the licensing agent for the “Trailer Park Boys” 20th anniversary consumer products campaign.

The agency was chosen by TPB Production Limited, the company that owns and manages all intellectual property rights associated with “Trailer Park Boys,” to create a line covering a broad range of products, retail partnerships and fan events based on the Netflix show.

“’Trailer Park Boys’ is a Canadian institution with a huge fan base hungry for a piece of the booze-fueled misadventures of three long-time friends,” says Jessica Gavin, partner and co-founder, GavinHoss. “We’re very excited to be working with ‘the boys’ on the 20th anniversary initiative that will put series-themed products in viewers’ hands to enjoy away from the screen.”

GavinHoss is planning to build a robust consumer products program geared to the series’ adult demographic that includes toys and games, novelty, apparel, food and beverage, pet supplies and health and beauty care.

“For two decades we’ve shown what life is like between prison terms and in the trailer park, showing how hard-working guys cope with and experience the world,” says Brad Stella, brand head, TPB Production Limited. “This licensing campaign is for ‘our boys,’ who have been urging us to produce product for a long time. We’re so happy to make this happen.”

The partnerships are set to begin in spring 2021 across the U.S. and Canada. Other international markets will follow. 

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Banijay Brands Scores Official ‘Peaky Blinders’ Quiz Book


Working in collaboration with Caryn Mandabach Productions, Banijay – owners of the Endemol Shine Group – is set to build on the “Peaky Blinders” consumer product legacy with a new quiz book. 

Endemol Shine Group is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

With more than 1,000 questions surrounding the five seasons of the hit TV show, this fan-driven book follows the success of the IP’s first ever foray into publishing with By Order of the Peaky Blinders: The Official Companion to the Hit TV Series which launched last year. 

“The new Official Peaky Blinders Quiz Book is incredibly exciting, and demonstrates yet another way of how Banijay Brands are able to work with licensees to come up with innovative ways to extend the brand into multiple product lines that consumers will love,” says Jane Smith, group director, brand licensing, Banijay Brands. “At a time when quizzing has never been so popular, we really hope fans of the show enjoy delving deep, and testing their knowledge, as they will no doubt find out interesting facts they never knew.”  

The long line of “Peaky Blinders” licensed merchandise spans over 40 licensees. It includes multiple territories and categories such gifting, men’s grooming, games and puzzles, video games and experiential.

“We have had so much fun working with Matt Whyman and the talented team at Hodder on the creation of the first Official Peaky Blinders Quiz Book,” says Susan Waddell, commercial director, Caryn Mandabach Productions. “It’s a brilliant way to relive the show and we are sure our fans will love the chance to put their Peaky knowledge to the test.”

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Brand Central to Rep Full Send


Full Send/Nelk Boys have selected global consumer products agency Brand Central to extend their brand into retail and develop strategic collaborations.  

Brand Central is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

“Our team is thrilled to go all in with Brand Central as they are the go-to licensing experts in digital, lifestyle and pop culture representing brands such as Jake Paul and Ninja,” says Drew Hill, business manager, Full Send.

Full Send is a popular global lifestyle brand created by a portfolio of content creators including the Nelk Boys – Kyle (@kyleforgeard,) Jesse (@mtvjesse) and Steve (@stevewilldoit). The group was founded in 2010 and has since amassed more than 27 million followers across all social platforms.

“We are honored to work with the Nelk Boys and the Full Send brand which is the obsession of millions of young adult fans,” says Ross Misher, chief executive officer, Brand Central.  “We are confident of the success of Full Send at retail and looking forward put together very compelling collaborations that will be become ‘must have’ products of 2021.”

Brand Central represents some leading digital media influencers including video game influencers such as Shroud and Ninja.

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