Mighty Jaxx has appointed Collaborations Licensing as the agency to expand its licensing and retail operations in North America and beyond.
Mighty Jaxx aims to expand its collectibles business by increasing its licensing and retail efforts in North America. The creative collectibles company is looking to collaborate with more properties in the entertainment, music, art, fashion and streetwear space.
“The North American market has always been very welcoming of Mighty Jaxx’s collectibles and lifestyle products and having Collaborations onboard will greatly contribute to the sustained success of our global licensing program,” says Jackson Aw, founder and chief executive officer, Mighty Jaxx International. “Their expertise will put us in a prime position to continually create innovative and fully immersive products across different categories, from fashion to high end limited editions and designer cobrands.”
Collaborations will oversee the prospecting, pitching and negotiation process as it relates to securing new licenses and collaboration opportunities. Collaborations will also spearhead Mighty Jaxx’s retail efforts by working directly with retail accounts and distributors.
“The Mighty Jaxx team is in a unique position to expand their presence here in the U.S., as well as globally,” says Jason Kletzky, president, Collaborations. “They have a strong direct-to-consumer business, and they lead with creativity and technology. They are on the forefront of where the collectibles business is headed, and I am thrilled to work with the Mighty Jaxx team to continue to build on their current success.”