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Mighty Jaxx Appoints Collaborations Licensing for NA and Beyond

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Mighty Jaxx has appointed Collaborations Licensing as the agency to expand its licensing and retail operations in North America and beyond.

Mighty Jaxx aims to expand its collectibles business by increasing its licensing and retail efforts in North America. The creative collectibles company is looking to collaborate with more properties in the entertainment, music, art, fashion and streetwear space.

“The North American market has always been very welcoming of Mighty Jaxx’s collectibles and lifestyle products and having Collaborations onboard will greatly contribute to the sustained success of our global licensing program,” says Jackson Aw, founder and chief executive officer, Mighty Jaxx International. “Their expertise will put us in a prime position to continually create innovative and fully immersive products across different categories, from fashion to high end limited editions and designer cobrands.”

Collaborations will oversee the prospecting, pitching and negotiation process as it relates to securing new licenses and collaboration opportunities. Collaborations will also spearhead Mighty Jaxx’s retail efforts by working directly with retail accounts and distributors.

“The Mighty Jaxx team is in a unique position to expand their presence here in the U.S., as well as globally,” says Jason Kletzky, president, Collaborations. “They have a strong direct-to-consumer business, and they lead with creativity and technology. They are on the forefront of where the collectibles business is headed, and I am thrilled to work with the Mighty Jaxx team to continue to build on their current success.”

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Asmodee’s ‘Twilight Imperium,’ ‘Android’ Get Graphic

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CMON and Asmodee Entertainment have entered a licensing partnership to bring the game worlds of “Twilight Imperium” and “Android” to graphic novels. For CMON, this deal secures the first-ever licenses for their newly minted comics arm, Guillotine Press.

Asmodee is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

“We are delighted to announce this new partnership on the run-up to exhibiting at the Festival of Licensing in October,” says Alexander Thieme, licensing manager, publishing and consumer goods, Asmodee Entertainment. “Bringing some of our most iconic intellectual properties to the medium of visual storytelling through the pages of these first graphic novels is a natiral step for us to be taking and we are absolutely thrilled to begin this exciting journey with the great team at CMON.”

The graphic novels will be created by veteran authors and artists. Scheduled to be launched on Kickstarter in 2021, the books will be paired with tie-in game components.

“All tabletop games tell stories, and we are especially happy to work with a great partner like Asmodee Entertainment to bring some of those stories to life,” says David Preti, chief operating officer, CMON. “With our first wave of comics, the ones based on CMON titles, we worked hard to create book-and-game component combos that were exciting for comic fans and board gamers alike, making it one of the most successful publication Kickstarters of all time. With this second wave of books, we hope to continue that precedent, and we aim to become the go-to publisher for board game inspired comics.

More details will be announced soon.

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BrandComply College Signs University of Iowa

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Octane5, the company behind the BrandComply College licensing enterprise platform, recently announced the signing of The University of Iowa as the latest BrandComply College client.

“Our goal for the University of Iowa Trademark Licensing Program is to be a leader and trendsetter in the collegiate industry,” says Dale Arens, assistant athletic director, trademarks and licensing, The University of Iowa. “BrandComply College will help us accomplish that through innovation and streamlined processes that will ensure our team is working smarter with best in class technology behind us.  I am excited for what the future holds.”

Octane5 is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

“Our partnership with The University of Iowa continues to validate what we’ve known all along,” says John Mybeck, president, BrandComply College. “Institutions are hungry for a solution that lets them manage their entire program in one powerful portal. Especially considering the rapidly changing landscape for colleges, they need smarter ways to manage their Product Approvals, Royalties, Contracts, Assets and Brand Protection in one place. As I’ve said before, BrandComply College is a real game changer and we’re gratified that storied institutions like The University of Iowa clearly see the value and support we bring their programs.”

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Funimation, Xbox Team for Premium Plus Promotion

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Funimation has announced a partnership with Xbox. Beginning Sept. 25, Xbox Game Pass Ultimate members can redeem two months of a Funimation Premium Plus Subscription at no additional charge.  

“Anime is incredibly popular with gamers and they share a unique sensibility that makes for a great marketing partnership,” says Fadhilah Lee, executive director, distribution and partnerships, Funimation. “Teaming up with Xbox is a great way for gamers to satisfy their love of both gaming and anime.”

Funimation's Premium Plus gives users access to the entire library of content – the latest simulcast shows, exclusive English dubs of series currently airing in Japan and a large catalog of dubbed or subbed anime episodes and movies. Funimation is currently streaming fan favorites including My Hero Academia,” “Black Clover,” “Naruto,” “Plunderer,” “RADIANT” and many more. 

Members of Xbox Game Pass Ultimate in the U.S., U.K., Ireland and Canada will receive a code to redeem for 60 days of free access to Funimation Premium Plus as part of the Xbox Game Pass Ultimate perks program. The offer is available to new Funimation subscribers and cannot be combined with any other offer.

The two-month promotion is available now through Oct. 25 in the United States, Canada, Ireland and the United Kingdom.

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Aconyte Books, Ubisoft Join Forces for Publishing

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Asmodee Entertainment has announced that Aconyte, the new fiction imprint of global games group Asmodee, will be publishing “Day Zero,” the prequel novel to the upcoming “Watch Dogs: Legion” game from Ubisoft.

Both Asmodee and Ubisoft are exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

Set in a darkly dystopian London in the near future, the game and the novel reveal how forces vying to control the nation are opposed by a secretive band of hackers and activists known as DedSec. The novel follows one would-be hacker as he witnesses a murder and is then drawn ever deeper into a conspiracy that threatens the entire city. Steeped in London culture and crammed with action, the novel acts as a direct prequel to the events of “Watch Dogs: Legion.”

The authors of this thriller are James Swallow, a New York Times, Sunday Times and Amazon No. 1 best-seller with his “Marc Dane” series, as well as bestselling tie-in novels for “Star Trek,” “Warhammer,” “Doctor Who,” and “Deus Ex;” and Josh Reynolds, writer of many action novels for the “Warhammer” range, most recently, Knight of the Blazing Sun, as well as his Daidoji Shin novels for Aconyte. 

As part of its mission to set up new content platforms for both wholly owned and topflight third-party properties, Asmodee Entertainment has announced Aconyte’s plans to produce novels set in the worlds of some of Asmodee’s games and more featuring a host of characters from the Marvel comics universe. The list debuted in early September 2020, with sales and distribution handled by Simon & Schuster.

Day Zero will publish in the U.S. and U.K. as an ebook on Oct. 13 and on trade paperback on Nov. 3 from multiple bookstores and online outlets.

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Marvel, SM Entertainment Kick-Off K-Pop Projects with SuperM

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SM Entertainment, a leading entertainment company in Korea, along with K-Pop group SuperM, have announced a collaboration with Marvel Entertainment for merchandise, experiences and more.

“Marvel has proven itself as a highly influential lifestyle brand with fans who are inspired by the world’s most empowered characters and stories,” says Paul Gitter, senior vice president, Marvel Licensing.  “Working with SM Entertainment authentically expands the Marvel Universe of products into K-Pop culture in a cool, original way, since the SuperM members are Marvel fans themselves.”

The project was announced at a global press conference ahead of the Sept. 25 release of SuperM’s debut full-length album, Super One. The collaboration features a SuperM x Marvel limited-edition apparel collection. The new initiative serves as a launch point between SME and Marvel to create future SuperM x Marvel co-branded content, products and live fan experiences spanning the SME portfolio. 

“It’s exciting to be collaborating with an innovative company such as Marvel,” says Soo-Man Lee, founder, SM Entertainment. “We look forward to additional future projects with Marvel.”

The SM Entertainment x Marvel apparel collection is available exclusively for preorder on SuperM’s Official Store.

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WP Brands to Rep ‘Love Monster’

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Boat Rocker Studio has announced that it has appointed WP Brands to represent the preschool series “Love Monster” in Australia and New Zealand.   

WP Brands (formerly Wild Pumpkin) is a brand marketing and licensing agency based in Melbourne covering Australia and New Zealand. The company has partnered and managed some of the world’s largest consumer product brands and licenses across all types of entertainment and lifestyle properties. 

“With more than 25 years’ experience WP Brands were the ideal choice to represent our beloved ‘Love Monster.’ The series is already proving a big hit in the U.K. and we are sure our Australian and New Zealand friends will take it to their hearts too. We look forward to working with WP to maximize its franchise success,” says Kate Schlomann, executive vice president, brand management and content marketing, Boat Rocker Studios. 

Boat Rocker Studios is managing the global content distribution and consumer products program for the franchise, excluding China and South East Asia which is managed by UYoung.

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One Animation, Brampton Nameplate Team for ‘Oddbods’ Deal

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One Animation has inked a deal with Canadian-based print solutions company Brampton Nameplate to launch a range of social support devices (SSD) and PPE equipment based on the global preschool comedy brand, “Oddbods.”

The range launches in October and will include social distancing kits, stickers and printed materials for use in locations including schools, nurseries and hospitals to help children learn spacing and traffic directions in corridors, classrooms and confined space environments.

“BNi is dedicated to creating fun, safe and high-quality products that support awareness of social distancing and provide protection for children, families and communities during these times,” says Ronald Shah, business development, Brampton Nameplace. “The colorful and beloved ‘Oddbods’ characters are an ideal way to make PPE and our social distancing products more reassuring and we look forward to seeing them being used across Canada.”

The range will also include branded masks and visors for both children and adults.

“Throughout the COVID-19 pandemic, we’ve wanted to make sure ‘Oddbods’ is at the forefront of helping children and their families as they face the current challenges and to provide them meaningful solutions,” adds Rob Spindley, senior vice president, business development, One Animation. “We’re thrilled to now be working with Brampton Nameplate to launch this new range which will provide a set of friendly, recognizable faces to help reduce the fear and anxiety that can be associated with PPE products.”

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‘Bing’ Announces Benelux Licensing Deals

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Acamar Films’ preschool show “Bing” is proving a success in the Benelux region and its growth is set to soar even further with a new raft of licensing and broadcast deals announced.

Acamar Films is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

 Thanks to Acamar Films and its Benelux agent License Connections’ dedicated focus, “Bing” is enjoying rapid growth and momentum. Following the success of the core toy launch in AW 2019, “Bing’s” Homeware, Publishing and Toy & Games ancillary categories have expanded with new and extended licensing deals.

The new partners are John, Big Balloon and Mepal, with John’s toy range including “Bing” playing balls due to launch SS 2021 and Big Balloon launching “Bing” magazines in Q4 2020. Mepal is the number one brand and market leader in Benelux for melamine lunchboxes and drinking cups and will launch the Bing collection in AW 2020. 

Meanwhile, existing partner TM Essentials, with their numbwe one brand Totum, have extended their current Bing range with new wooden toys, puzzles and car accessories launching AW 2020. These deals are in addition to current partners Vadobag for bags and Aymax for bedding who have been on board since the beginning of the Bing licensing program in the Benelux region. 

Spectron, the local distributor for Golden Bear, have increased their listings to include Belgium following the huge success of the AW 2019 and SS 2020 launches in the Netherlands, where all toy products sold out within a few weeks. Spectron will be TV advertising to support the AW 2020 range.

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Max Publishing Takes B&LLAs and The Licensing Awards Virtual

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Max Publishing has decided that amid the restrictions for social gatherings in the U.K., the Brand & Lifestyle Licensing Awards and The Licensing Awards will go ahead as evening events that will take place digitally.

Both events will retain their original dates, with the winners of the B&LLAs 2020 being unveiled on Nov. 9, and The Licensing Awards winners gaining their crowns in December, with thousands of guests from around the world due to attend.

“Despite the inherent challenges the ongoing period has presented, the brand and entertainment licensing industry has done itself proud on the product, retailing and promotional front and as such it is imperative that we honor this excellence – and these virtual extravaganzas provide a safe way of bringing everyone together in celebration,” says Jakki Brown, joint managing director, Max Publishing.

The finalists of the B&LLAs 2020 can be read online and the shortlist for The Licensing Awards 2020 will be announced in the next few days.

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