Peacock Lands on Roku

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NBCUniversal has announced its streaming service Peacock is now available on the Roku platform.

The deal sees Peacock reach an estimated 100 million people currently using Roku devices to stream video content. For Roku, the partnership will provide customers access to Peacock’s 20,000 hours of on-demand movies and shows, as well as live news and sports programming.

“We are excited to bring Peacock and its unrivaled catalog to millions of Americans who enjoy entertainment on their favorite Roku devices,” says Maggie McLean Suniewick, president, business development and partnerships, Peacock. “Roku customers are engaged streamers, and we know they’ll love access to a wide range of free and paid content.”

NBCUniversal launched Peacock’s free and premium tier services last July. Since debuting, the streaming platform has scored more than 15 million subscribers and put it on track to reach 30 to 35 million monthly active accounts by 2024.

“Audience demand for compelling content is fueling a surging shift to streaming for a majority of American households today,” says Tedd Cittadine, vice president, content acquisition, Roku. “We’re focused on delivering the kind of high-quality news and entertainment content Roku users want and love and we’re excited to welcome Peacock’s world-class programming to America’s [number one] TV streaming platform and help NBCUniversal build a bigger fan base through our industry-leading, audience development tools.”

Bulldog Licensing Helps Bring Posh Paws to ‘Sesame Street’

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Sesame Workshop and Posh Paws have teamed to create a range of “Sesame Street” plush for the EMEA region. 

The Posh Paws line will feature interactive Elmo and Cookie Monster plush alongside a variety of basic character plush. The company will support product launches with a marketing and PR strategy that features television, print and digital campaigns that include influencers in the pre-school market. Sesame Workshop’s agent in the U.K. and Ireland, Bulldog Licensing, brokered the deal. Bulldog Licensing is also an exhibitor at the upcoming Festival of Licensing event where they will be speaking with potential partners on behalf of clients such as Sesame Workshop.

“We’re delighted to be partnering with one of the world’s best-loved brands in ‘Sesame Street,’” says Lauren Shipman, brand and marketing director, Posh Paws International. “The characters have entertained and educated generations of children and continue to be a staple for kids and adults everywhere. We look forward to continuing the strong growth the brand is seeing across retail with new and innovative product ranges to appeal to fans everywhere.”

Following the deal, Posh Paws joins a licensing program for “Sesame Street,” which has grown across multiple categories. This year, Phoenix International Publications and Sesame Workshop teamed up on a line of published audio books. Sesame Workshop also developed a line of Magna-Tiles with CreateOn in August. 

“As retailers everywhere look to build on their portfolio of great classic properties, ‘Sesame Street’ offers something for everyone,” adds Rob Corney, managing director, Bulldog Licensing. “From the fans who have followed Cookie Monster and friends from the outset over 50 years ago, to the new generation discovering the delights of ‘Sesame Street’ and their favorite furry red monster Elmo for the first time.” 

Disney Unmasks Deals for ‘The Mandalorian’ on Mando Monday

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Lucasfilm has announced that Disney+ series "The Mandalorian" will get a slate of newly announced consumer products on Oct. 26 as part of a series of Mando Mondays announcements.

Mando Mondays will drop new releases each week to align with the premieres of new episodes of "The Mandalorian" starting Oct. 30. Lucasfilm and Disney plan to announce new toys, collectibles, apparel, books, comics and digital content as part of the rollout. Mando Mondays will run for nine weeks until Dec. 21. 

"When 'The Mandalorian' debuted last year on Disney+, the show became an instant phenomenon, with fans of all ages expressing excitement for products related to its iconic characters – particularly the Child," says Kareem Daniel, president, Consumer Products, Games and Publishing. "This fall, as the world continues to watch the narrative unfold, we will further bring this unique ‘Star Wars’ story to life through a must-have selection of toys, books, comics, digital content, and more."

Mando Mondays have already kicked off with pre-order opportunities now available. Pre-order products include: 

  • Hasbro's Black Series Credit Collection;
  • Funko Pop! bobbleheads; and
  • LEGO Star Wars The Child construction set.

All pre-orders are viewable now at New products join a growing list of licensed merchandise, which was previously announced earlier this year at the New York Toy Fair

"The Mandalorian" proved a streaming hit when it launched on Disney+ last November. The show's introduction of new characters, such as The Child, known by fans as Baby Yoda, also became a hit in retail channels with products from companies such as Build-A-Bear announced shortly after the series launched. 

The countdown starts now. For more details, visit and follow the conversation on social channels using the hashtag #MandoMondays.

Festival of Licensing Announces Hasbro Happy Hours Programme

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Festival of Licensing today announces its Hasbro Happy Hours programme of ‘after-show’ evening entertainment to bring the licensing industry together once the day’s meetings have dialled down and the fun can begin.

"At Hasbro, we are committed to creating the world’s best play and entertainment experiences for all, so working with Festival of Licensing to bring some fun and relaxing activities to our global licensing industry colleagues next month made perfect sense,” said Casey Collins, General Manager and Senior Vice President, Hasbro Consumer Products. “We are running a series of fantastic evening events in Europe, Asia and the Americas based around our iconic Trivial Pursuit brand to connect and entertain everyone attending the Festival.”

Festival of Licensing Hasbro Happy Hours programme:

  • Tunes & Trivial Pursuit

Hosted by Hasbro team members in each region, Tunes & Trivial Pursuit will feature a very special guest musical performance and a chance to test your trivia knowledge and competitive spirit.

  • Kahoot & Cocktails hosted by Licensing International

Test your licensing IQ in this group quiz challenge, aided by your drink of choice, of course.

  • Licensing Mask-arade Party hosted by Licensing International

“If we’ve learned anything in 2020, it’s that masks aren’t just for Halloween,” said Maura Regan, President, Licensing International. “So, don your favorite mask – Halloween-themed or not, the choice is entirely yours – and share a drink with us. There are extra points for anyone who shows up in full costume!”

Hasbro Happy Hours agenda:

  • Tuesday 6th October (Europe) – 6pm, BST: Tunes & Trivial Pursuit
  • Wednesday 7th October (Europe) – 6pm BST: Kahoot & Cocktails hosted by Licensing International
  • Wednesday 14th October (Asia) – 6pm, CST (China Standard Time): Tunes & Trivial Pursuit
  • Tuesday 20th October (Americas) – 6pm, PST: Tunes & Trivial Pursuit
  • Wednesday 21st October (Americas) – 4pm PST / 7pm EST: Licensing Mask-arade Party

“We said from day one that we wanted Festival of Licensing to be a celebration of the global licensing industry, so once business is done for the day, we’re delighted that Hasbro and Licensing International are hosting events that will encourage us all to let our hair down and have some fun together,” said Anna Knight, Vice President, Licensing, Informa Markets.

Register for free at

Gain Exclusive Access to Festival of Licensing with our Backstage Pass


As the exclusive publication of the Festival of LicensingLicense Global has created the Festival of Licensing Backstage Pass to help you get the most from this must-attend event.

Powered by ViacomCBS Consumer Products, this ultimate sneak-peek will highlight the top trends and industry players you can expect to hear about at the month-long celebration. From the must-see keynotes for the event to the global trends shaping 2021 and beyond, the Backstage Pass is a must-read for everyone attending the inaugural Festival of Licensing.

Festival of Licensing is a four-week virtual gathering designed to bring the global licensing industry together to learn and network on an international stage. Held Oct. 6-29, the event’s tailor-made program is comprised of four week-long sections dedicated to key regions – Europe, Asia and the Americas – as well as the return of Licensing Leadership Summit. With a dedicated exhibitor list for each region, which will be time-zoned to that territory, more than 300 exhibitors have been confirmed thus far with events, talks, keynotes and more.

You can register for the event by visiting the Festival of Licensing website and check out License Global’s Backstage Pass for the event now!

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SoundCloud Steps into Fashion with GRVTY


Soundcloud is officially stepping into the fashion space with GRVTY.

The original limited-edition collection was revealed on Sept. 15. It includes shirts, sweaters and more. The full collection was conceptualized by underground designers in New York City, NY.

The collection will be available Oct. 2.


Tokyo Time, 24 Hours of Le Mans Launch Licensing Partnership


Premium headwear brand Tokyo Time will produce official licensed caps and beanies for the 24 Hours of Le Mans.

Tokyo Time’s new 24 Hours of Le Mans items will be available to buy later in 2020 but to celebrate the new partnership, a limited-edition run of 240 caps will be available for fans to buy online. The collection includes pre-orders for a limited-edition cap. Pre-orders begin taken on Sept 19.

“The 24 Hours of Le Mans is one of the highest viewed sporting events in the world and attracts around 250,000 fans each year,” says Paul Davison, founder and chief executive officer, Tokyo Time. “Motorsport is about more than just watching the races - it provides us with a community of like-minded people and, by wearing a cap or beanie that shows our favorite team or event, we can identify fellow fans and extend our network. That’s pretty powerful, I think. Our passion is giving fans a choice of headwear that is cool, comfortable and high quality so we are really proud to have partnered with the ACO. Especially as we will be responsible for producing centenary caps for them. That’s a big honor and we promise the fans that we will create designs that are powerful and emotional, just like the race itself.”

Loot Crate to Launch Deadpool Collab


Loot Crate’s December crate is dedicated to Marvel character Deadpool, which Loot Crate calls “The Other Guy in Red.”
This “Merry Merc-mas” themed crate showcases original Deadpool gear, including an original Squirrelpool Toothpick Holder, Ugly Sweater Tee, Slipper Socks and more.

Deadpool Crates start at $34.99 plus shipping and handling. To make sure crate is delivered in time for the holidays, Loot Crate recommends that fans be sure to order by Dec. 15. Supplies are limited.

Mr. Men Little Miss, Cribstar Team for Capsule Line


Mr. Men Little Miss has partnered with independent London based kids clothing brand Cribstar for a capsule collection. 

Combining the characters from Mr. Men Little Miss with Cribstar’s motto of making little ones stand out from the crowd, the unisex collection features bold, retro prints and patterns. 

“We’re so excited to partner with Cribstar on this collection,” says Silvia Figini, chief operating officer, Sanrio. “We love their design aesthetic and the fun, playful unisex designs fit perfectly with Mr. Men Little Miss.”

There are two sets of designs gave launched with a Mr. Happy ‘Happy Days’ set and multi-character ‘Don’t Kill My Vibe’ designs. Each design has a matching jumpers, leggings and stand out tees. 

"It was a dream come true to design a collection with the iconic Mr. Men Little Miss characters,” says Jadwiga Batatawala, director, Cribstar. “Together I think we have created a collection which really captures the fun spirit of Mr Men Little Miss but with a Cribstar twist."

The full collection is available now from Cribstar’s website.

Bioworld Names Key Account Development Manager


Bioworld has appointed former Primark executive Sarah Jester as a key account development manager, according to Licensing Source.

Jester will work alongside Martyn Harrison, sales head, Bioworld, and Richard Radford, licensing head, Bioworld.

“With such a wide portfolio of licenses and diverse range of product categories, there are huge opportunities for growth and I’m looking forward to working with the amazing team to further strengthen our retail partnerships and drive the business forward,” says Jester.

Jester has more than nine years of experience with fast fashion retailer Primark with multiple roles over the years.

“We’re very pleased to welcome Sarah on board here at Bioworld,” says Radford. “In the short time she’s been part of the team, she’s made such a difference, and I look forward to working even more closely together to build on what’s already been achieved. With Sarah’s experience, contacts, retailer knowledge and industry ‘know how,’ I look forward to seeing what the future brings as we increase our service and commitment to the key retailers across Europe.”