Sears Canada Refreshes Nevada Brand | License Global

Sears Canada Refreshes Nevada Brand

Sears Canada has entered two new partnerships to revitalize the apparel and footwear offerings of its Nevada brand.

The retailer has tapped Buffalo International to design Sears’ line of Nevada denim-based apparel for both men and women and The Aldo Group for Nevada footwear. The Aldo Group will also design new footwear lines for the Attitude and Jessica brands.

The new lines will be available at Sears stores across Canada this fall.

"As we focus on improving our merchandise offering, we are exploring relationships with best-in-class designers to help us improve the fashionability and salability of our key brands," says Calvin McDonald, president and chief executive officer, Sears Canada. "The 25-45 age range is a key segment for us to reach as we continue our transformation journey to become relevant to more Canadians coast to coast. Working with successful designers and organizations who can provide immediate credibility and continuity to our brands and services is a strategy we will continue to implement."