Scooby-Doo Says "Cheese" in New Deal

Sargento Foods Inc. partnered with Warner Bros. Consumer Products on a co-branded cheese natural snack product. The Scooby-Doo Mini String Snacks will be cross-promoted with newly released Scooby-Doo DVDs from Warner Home Video and will feature a multi-partner back-to-school coupon book. Sargento will be announcing another licensed cheese product in the coming months.