Sanrio, Forever 21 Team Up Again

Sanrio and Forever 21 have teamed up for a second exclusive collaboration, which also marks Forever 21’s first foray into the home category.

In addition to apparel and accessories, the new limited edition Hello Kitty Forever line, which will debut Friday, includes bedding and accessories for bath, home and travel.

Inspired by classic Sanrio characters including Hello Kitty, Chococat and Badtz-Maru, the range features bold colors and pop prints. The women’s apparel and accessories line, designed by Forever 21, includes tops, dresses, sweaters, lingerie, swimwear, shoes and handbags. The retailer also partnered with celebrity jewelry designer and TV personality Onch Movement to co-design a complementary jewelry collection.

“Hello Kitty Forever mixes fashion silhouettes with unique prints and designs inspired by Sanrio,” says Jill Koch, senior vice president of brand management and marketing, Sanrio. “As an extension of our collaboration with Forever 21, we included travel accessories and home décor to complement the collection and offer a greater selection of lifestyle products for the fans.”