Saban Brands, along with its exclusive international distributor MarVista Entertainment, will the debut the newest version of the Power Rangers franchise, “Power Rangers Megaforce” at MIPCOM next week.
The new series is part of the 20th anniversary celebrations of the No. 1 kid’s action series on television.
“Haim Saban, who created and produced the original ‘Mighty Morphin’ Power Rangers’ series, wanted to ensure this latest iteration of the Power Rangers franchise delivered in terms of entertainment and broadcasters’ expectations,” says Fernando Szew, chief executive officer, MarVista. “‘Power Rangers Megaforce’ is his way of acknowledging 20 years of phenomenal support from multiple generations of viewers.”
MarVista will offer international buyers attending the market 40 half-hour episodes of the new series, which will premiere on Nickelodeon in the U.S. in 2013.
“Power Rangers Megaforce” introduces new characters and villains to the franchise while maintaining the high-octane action of previous series.
MarVista will also be presenting other Power Rangers seasons to join Nickelodeon in licensing Power Rangers Megaforce in 2013.
Current broadcast partners for “Power Rangers Samurai” and “Classic Power Rangers” include, the U.K.’s Channel 5, Canada’s YTV, Australia’s Channel 9, New Zealand’s TV4, Spain’s Boing, France’s Canal J and Gulli, Italy’s Mediaset’s Italia 1 and Boing, Venezuela’s Venevision, Chile’s Mega, Mexico’s Televisa and Sonic, part of the Nickelodeon platform in India.
Saban continues to actively market Power Rangers series around the world and will support the launch of “Power Rangers Megaforce” with a robust global consumer products campaign, character appearances, retail promotions and advertising.
“We’re developing some spectacular marketing support programs for the 2013 launch of ‘Power Rangers Megaforce’ and will definitely tie the broadcast premieres into the 20th anniversary of the Power Rangers franchise,” says Elie Dekel, president, Saban Brands. “It’s not often that our industry celebrates this level of sustained success, so we’re planning on making a lot of noise.”