Cookie Jar Entertainment and Mighty Fine Inc. have partnered to produce a new young adult trend/retro clothing line inspired by the classic works of bestselling children’s author and illustrator Richard Scarry. The clothing line, launched under Cookie Jar’s new Vintage Richard Scarry brand, will include knits, fashion Ts, and fleece and will feature book favorites like Lowly Worm and his apple car, Huckle Cat, Sally Cat, and Pig Will, and Pig Won’t.
As the merchandise licensing agent for the Richard Scarry Vintage brand, Cookie Jar plans to expand this internationally recognized property beyond the successful publishing titles. To date, more than 150 million copies of Richard Scarry’s books have been sold and translated into 30 languages. The brand’s universal appeal will enable Cookie Jar to explore more merchandising opportunities in a variety of categories including accessories, giftware, social expression, and stationery.