WHP Global, the parent company of Toys“R”Us, has announced a partnership with omnichannel retailer, El Puerto de Liverpool (Liverpool), to launch Toys“R”Us in Mexico. 

The partnership will bring Toys“R”Us to Mexican customers through standalone flagship stores and e-commerce, a milestone for the brand's global expansion. 

Since its acquisition by WHP Global in 2021, Toys“R”Us has doubled its footprint by 50% in 2022 with the national rollout in the U.S. at all Macy's stores and recent launches in India, Australia and the U.K. The momentum will continue with a digital e-commerce launch and the first Toys“R”Us flagship store in Mexico planned for this holiday season. 

“We are very proud of partnering with WHP Global to bring the iconic Toys“R”Us brand to Mexico,” says Charles Johnson, general manager, Liverpool International and Boutiques at El Puerto de Liverpool. “At El Puerto de Liverpool, we always seek to bring the best brands and products to Mexican families, and we are sure that this new partnership will bring value to them through new spaces and the best and latest options of toys. Toys“R”Us is a beloved brand around the world, and we are confident that it will quickly become a favorite of Mexican families as well.” 

The partnership between WHP Global and Liverpool will see the opening of multiple Toys“R”Us flagship stores in key locations across Mexico, as well as an e-commerce platform. The stores will offer toys and games from top brands and exclusive private brands from Toys“R”Us. 

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“We are excited to introduce Toys“R”Us in Mexico with a powerful partner like El Puerto de Liverpool, one of the world's largest and most dynamic omnichannel retailers,” says Stanley Silverstein, chief commercial officer, WHP Global. 

“Toys“R”Us has been the authority of toys and play for generations of children and families around the world, and the expansion into Mexico marks an exciting new chapter in its history,” says Jamie Uitdenhowen, executive vice president, Toys“R”Us at WHP Global. “With a commitment to providing the best selection of toys, along with a fun and engaging shopping experience, Toys“R”Us is poised to become the go-to toy destination for Mexican families for years to come.”