“I’m absolutely delighted to be announcing this transaction, welcoming Adore Me into the VS&Co. family,” says Martin Waters, chief executive officer, Victoria’s Secret & Co. “Adore Me is a technology-led, digital-first innovator in the intimates category that will help us bring differentiated experiences to
and PINK customers. This acquisition will be a significant accelerant as we pivot toward growth and modernize the foundation of our company with an entrepreneurial mindset that puts technology at the forefront of everything we do. In partnering with the incredible team at Adore Me, we will move to the future much faster.”
The transaction has been unanimously approved by VS&Co’s Board of Directors and is expected to close by the end of January.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.