As the holiday shopping season nears, Toys"R"Us’ digital commerce launches with a range of products on the flagship sites from more than 300 brands and aims to further enhance the customer experience with engaging content, expert guides and product differentiation.
The U.K. ecommerce launch coincides with the rollout of
marking a significant return of the brand in two of the top global toy markets. Earlier this year WHP Global, which recently made it onto
, announced a long-term partnership with PRG Retail Group PRG, which saw
through its subsidiaries in Spain and Portugal.
"The momentum behind the Toys"R"Us brand and it's return to key markets
"This important event is an acknowledgment of our devotion to the Toys"R"Us and Babies"R"Us brands, and testimony to the fantastic working relationship with worldwide brand owner WHP Global,” says Dr. Louis Mittoni, chief executive officer, managing director, Toys"R"Us ANZ. “Tailoring our successful Australian relaunch plan to the U.K. echoes the success of other e-commerce platform play businesses that have delivered growth and value due to their ability to quickly and cost effectively expand their software, processes, partner relationships and brands into new countries. Since Toys"R"Us' return to Australia in June 2019, we have scaled quickly as customers returned to the much-loved brand and our e-commerce model has proven its success."
The total addressable market for toys and games in the U.K. for 2021 was £3.7 billion, according to NPD Group, representing the largest toy market in Europe and the fourth largest globally.
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