Sports Direct signed a strategic alliance agreement in China with multibrand apparel retailer ITAT, based in Shenzhen. The deal is to supply product from Sports Direct’s portfolio of brands—which includes Lonsdale, Dunlop, and Slazenger—to ITAT’s large-format Super Club stores. It is expected to cost Sports Direct some £20 million in the first year in store fits and working capital, against a slice of revenue from sales.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.