Andrew Keith has been named managing director for Selfridges & Co.

Keith will join Selfridges in February and report to Anne Pitcher, managing director, Selfridges Group.

“With Andrew’s knowledge and experience in creating exciting physical and digital destinations and of successfully leading a 170-year-old business in a rapidly changing market, we can look forward to exploring new opportunities under his leadership as we continue to reinvent retail,” says Pitcher to WWD.

Most recently, Keith was president of Lane Crawford and Joyce in Hong Kong. He has held that roll since 2011 and is now returning to the U.K. after 25 years.

“[Selfridges offers] inspiring and creative destinations that openly welcome everyone through its doors and online,” says Keith to WWD. “Selfridges’ commitment to people and planet aligns to my own values, and I look forward to partnering with the team to deliver exceptional destinations and experiences for our own customers.”