The newly unveiled 3,370-square-foot retail space will feature approximately 200 Princess Polly styles at any given time, fostering an immersive and interactive experience beyond shopping. Complete with digital displays, media wall and personalized product recommendations, the store was strategically designed to engage and captivate shoppers while also serving as a marketing and content engine. The store will host special events such as product launches, meet-and-greets with influencers and styling workshops.
“Opening our first store in the U.S. is a monumental milestone for Princess Polly,” says Wez Bryett, co-chief executive officer, Princess Polly. “We’re confident the brand will thrive as a physical retailer, and we look forward to seeing its growth potential come to fruition.
“This is an exceptional achievement for Princess Polly,” says Ciaran Long, interim chief executive officer, a.k.a. Brands. “Consumers in the U.S. will be able to explore and try on Princess Polly’s high-quality styles in person before purchasing for the first time, and we’re confident that the store will allow Princess Polly to forge deeper connections with existing and new customers. I look forward to watching the brand expand its retail footprint within the U.S. and in new markets across the globe.”
In recent months, more online retailers, especially those geared toward Gen Z, have been experimenting with a brick-and-mortar presence to complement their online following. Earlier this year, Princess Polly signed
to bring best-selling designs to stores and fellow online retailer, Shein, is
The shop is open now.
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