Princess Polly Lands in Los Angeles for First U.S. Store

Australian-born brand makes its U.S. debut.

September 12, 2023

Rendering of the Princess Polly store. Princess Polly

a.k.a. Brands, a brand accelerator for fashion brands, has opened the first U.S. Princess Polly store at Westfield Century City in Los Angeles, Calif. – a major milestone in the brand’s global retail expansion.

The newly unveiled 3,370-square-foot retail space will feature approximately 200 Princess Polly styles at any given time, fostering an immersive and interactive experience beyond shopping. Complete with digital displays, media wall and personalized product recommendations, the store was strategically designed to engage and captivate shoppers while also serving as a marketing and content engine. The store will host special events such as product launches, meet-and-greets with influencers and styling workshops.

“Opening our first store in the U.S. is a monumental milestone for Princess Polly,” says Wez Bryett, co-chief executive officer, Princess Polly. “We’re confident the brand will thrive as a physical retailer, and we look forward to seeing its growth potential come to fruition.

Based on feedback from our loyal customers, Los Angeles is the ideal first location to establish our retail footprint in the U.S., and we’re excited to pair the seamless online Princess Polly experience that American shoppers have grown to love with the convenience of a brick-and-mortar store at Westfield Century City.”

“This is an exceptional achievement for Princess Polly,” says Ciaran Long, interim chief executive officer, a.k.a. Brands. “Consumers in the U.S. will be able to explore and try on Princess Polly’s high-quality styles in person before purchasing for the first time, and we’re confident that the store will allow Princess Polly to forge deeper connections with existing and new customers. I look forward to watching the brand expand its retail footprint within the U.S. and in new markets across the globe.”

In recent months, more online retailers, especially those geared toward Gen Z, have been experimenting with a brick-and-mortar presence to complement their online following. Earlier this year, Princess Polly signed

a retail deal with PacSun

to bring best-selling designs to stores and fellow online retailer, Shein, is

coming to Forever 21

locations.

The shop is open now.