Nielsen and Walmart to Share Data

Nielsen signed a cooperation agreement with Walmart to receive and analyze sales information from Walmart’s U.S. stores. The majority of U.S. retailers already provide Nielsen with sales information, and Walmart's data will allow Nielsen to provide

April 6, 2018

Nielsen signed a cooperation agreement with Walmart to receive and analyze sales information from Walmart’s U.S. stores. The majority of U.S. retailers already provide Nielsen with sales information, and Walmart's data will allow Nielsen to provide a more precise view of consumer purchase activity.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.