Finlayson has closed new agreements between 5th Wave Brands and four local agents.
The new partners will bring the Scandinavian design brand across various international territories.
“We are thrilled to expand into new markets with these experienced local agencies,” says Tiina Mikkonen, export director, Finlayson. “We see a growing demand for Scandinavian design globally and expanding our licensing program is a perfect way to salute our 200-year-old history.”
In Hong Kong and Greater China, where Finlayson already operates through 18 retail outlets, Finlayson has partnered with Medialink Group Ltd. Medialink has also been appointed to grow Finlayson’s brand business across Southeast Asia.
Brand4Rent will take control of licensing initiatives in Russia and CIS countries, where Finlayson has previously operated through local distributors.
Halo Brands Group will handle deals across Sweden, Denmark and Norway.
Infiniss has been appointed to oversee Finlayson’s licensing business in South Korea. Infiniss has already secured a licensing deal with the leading home textile company Homz and is currently looking for expansion opportunities across lifestyle categories.