Retailers Unwrap Toy Books

Toys ‘R’ Us, Walmart and Kmart are ready for the wish list drafting to begin with the release of their annual holiday toy books. The Great Big Toys ‘R’ Us Book appeared in newspapers last weekend with the Walmart and Kmart toy books released digitally around the same time, to be followed by print editions in November. 

Toys ‘R’ Us’ Great Big Toys Book features 80 pages of more than 1,100 playthings, showcasing products from major brands such as Fisher-Price, Hasbro, LEGO and Mattel, as well as a variety products exclusive to the retailer. The guide also includes $8,000 in savings opportunities, more than any guide in the past.

Walmart’s Toyland Wish List Book was released digitally last Thursday and will be available in stores this weekend, featuring 48 pages of toy offerings and deals. While no coupons are included, the book does feature pre-Black Friday bargains for toys that include LEGO sets, LeapFrog products, Razor Scooters, the Lalaloopsy Harmony interactive doll and the classic Candyland board game.

Kmart’s Toy Book features two pages of coupons for all of its Fab 15 toys, which include Barbie, Hot Wheels, Furby, Monster High, Disney and Monsuno products.