Brand Central has revealed two new features for its Brand Central Insights service. The agency has also expanded the Brand Central Insights management team.
The monthly subscription service’s two new features include proprietary store checks, which provide in-depth analysis into key categories and trends at popular retail chains nationwide, as well as trade show recaps, which provide insight into the hottest products, trends, flavors, packaging and cultural trends as observed at leading trade shows.
The company has also appointed two new senior executives. Mark Otero, a creative and trend agency veteran, will oversee the management team. Meanwhile, Coco Van Iwaarden as will serve as the company’s new manager of business development.
“This service has proven to be the resource for retailers, IP owners, manufacturers and media companies both in the U.S. and internationally,” says Ross Misher, chief executive officer, Brand Central. “There is no other service that offers the depth and breadth of trend and pop culture intelligence and we are thrilled to continue to expand our features and offerings for our client base.”