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Walmart and Fanatics Launch Specialty E-Commerce Shop

Walmart and Fanatics have joined forces to launch a new specialty shop for licensed fan gear on Walmart.com.

Beginning Wednesday, the Fan Shop by Fanatics will offer a wide variety of merchandise from professional sports leagues including the NFL, NBA, MLB, NASCAR and MLS, and brands such as Nike, New Era, Majestic and Fanatics.

The lineup will include officially licensed apparel, jerseys, hats, collectibles, tailgating items and novelty products. The partnership will allow Walmart to draw on Fanatics’ exclusive licensing rights to produce and distribute merchandise for major professional sports leagues and events.

“We offer more than 75 million items on Walmart.com,” says Eric O’Toole, general manager, sports and fitness, Walmart U.S. eCommerce. “And, as we continue to grow our assortment, we are also focused on adding harder-to-find specialty items. Today’s announcement of our partnership with Fanatics is part of this ongoing commitment to create unique, specialized experiences on Walmart.com that make it easier to find the items our customers (in this case, sports fans) are looking for.”

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