TRU Surprises Kids for Holiday Campaign


Toys ‘R’ Us has unwrapped its 2013 holiday marketing plans, including a new TV campaign that features a commercial in which kids who think they are going on an environmental field trip actually end up at TRU with free rein among the aisles of toys.

Nearly 100 kids from local New York charities, including Big Brothers Big Sisters and The Boys & Girls Club, participated in the real-life prank that now forms the centerpiece of the retailer’s 2013 holiday marketing.

The TV ads, which will air through the holiday season, are part of a fully integrated marketing campaign that also encompasses digital, radio and print advertising.