Tesco Debuts Iron Man App | License Global

Tesco Debuts Iron Man App


Tesco has teamed up with The Walt Disney Company U.K. to launch a new augmented reality app in celebration of Iron Man 3, which premiered in the U.K. last Thursday.

The “Stark Armoury” app challenges players to locate and scan various Iron Man signs at Tesco stores to unlock new suits for the superhero.

The app was designed by Ad-Dispatch in partnership with Marvel Entertainment and Tesco.