Taylor Swift to Design for JD.com
The Chinese online direct sales company, JD.com, has launched U.S. Mall, a new channel on the JD Worldwide cross-border platform that offers authentic imported U.S. products for sale to customers in China.
Among the American brands already featured are Converse, Samsonite, Ocean Spray and several apparel labels that are part of Global Brands Group, including Nautica Kids and Jeep. Now, pop star Taylor Swift will add to that brand portfolio, with a line of clothes that she will design exclusively for the platform.
The launch of the U.S. Mall marks the company's fifth sales channel dedicated to international products, with others to follow based on customer demand. Online malls announced so far in 2015 cover Australia, France, Japan and Korea.
"As American companies increasingly understand our core advantages of zero tolerance toward counterfeits and unparalleled same-day delivery capabilities, we are gaining excellent momentum attracting U.S. brands to our site," says Richard Liu, founder and chief executive officer, JD.com. "Chinese consumers appreciate that the United States is a global leader in the areas of product reputation, quality, reliability and variety of goods, and American companies are clearly benefiting from this unprecedented market opportunity. With JD.com's U.S. Mall up and running, and great partners like Global Brands on board, Chinese consumers have an ever-growing range of new choices of American products, including Nautica Kids, Converse and Taylor Swift's branded fashion line. We couldn't be happier to be working with DHL, a brand synonymous with superior international logistics, to help get these products into the hands of Chinese consumers with the speed and reliability our customers have come to expect."