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Target Reveals Top Toys List

Licensed merchandise continues to dominate the retailer’s annual toy guide.

Target has unveiled its 2016 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” Barbie, Pokémon and more.

“It’s hard to call it work when you consider how much fun we’ve had putting together our list of Top Toys for 2016,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “And while we’re just coming into fall, we know kids and parents alike spend months plotting and planning their must-haves. With these top picks, along with nearly 1,800 new or exclusive products, there’s such to be something that will brighten every face this holiday season.”

Target’s 2016 Top Toys List includes:


  • Bright Beats Learnin’ Lights Dance Mat
  • Fisher-Price Thomas’ Sky-High Bridge Jump
  • B. Zany Zoo Wooden Activity Center
  • Playskool “Sesame Street” Love2Learn Elmo
  • Fisher-Price Code-A-Pillar
  • “Paw Patrol” Zoomer Marshall and Target-exclusive Everest


  • Jaguar Sports Car 12V Electric Ride-on (Target exclusive)
  • Our Generation Sweet Shop Ice Cream Truck (Target exclusive)
  • Wonder Woman Invisible Jet
  • Shopkins Shoppies Groovy Smoothie Truck with Shoppies Doll (Target exclusive)
  • Hatchimals
  • Barbie Rainbow Cove Princess Castle
  • FurReal Friends Torch, My Blazin’ Dragon
  • Qixels 3D Maker
  • Disney Frozen Little Kingdom Elsa’s Magical Rising Castle
  • Hot Wheels Track Builder Power Booster (Target exclusive)
  • CHiP the Robotic Dog
  • TMNT: Out of Shadows Tactical Truck


  • Star Wars X-wing vs. Death Star Assault
  • Meccano Micronoids in Red Socket, Blue Basher, Green Switch and Target-exclusive Titan
  • LEGO Friends Amusement Park Bumper Cars
  • 3Doodler Kid-safe 3D Printing Pen Set
  • LEGO Star Wars AT-ST Walker
  • Simon Air Game
  • Sky Viper Hover Racer


  • Jetson V6  Hoverboard (Target exlcusive)
  • Nerf Rival Khaos
  • “Pokémon Sun”
  • “Pokémon Moon”
  • PlayStation 4 Console
  • PlayStation VR Headset for PS4
  • “Madden 2017” for PS4
  • Beats Solo 2 Headphones

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