Digital media company moves into retail with adult DIY crafts.
Target has partnered with Brit + Co, a digital media company known for its DIY expertise, to exclusively introduce a series of activity kits for adults.
The 15-piece collection will feature DIY options such as calligraphy stationery, stamped metal necklaces, gold foil totes and more. Each activity kit will also include a free class on Brit.co.
“While we are best known for our digital content, we believe creating offline experiences are also a key part of connecting with our audience and fulfilling this mission,” says Brit Morin, founder, Brit + Co. “Partnering with Target has allowed us to reach an even wider group of women and makes creativity easy for anyone who wants to roll up their sleeves.”
The Brit + Co activity kits are now available exclusively in nearly all Target locations and on Target.com.