RadioShack Goes to College


RadioShack has opened its first shop-within-a-shop retail space at the University of Texas at Austin Co-op, part of a new strategy to bring branded electronics shops to college campuses across the U.S.

RadioShack plans to open additional shops at college stores from New York to San Diego throughout the fall.

The shops are being implemented in partnership with NACSCORP, a subsidiary of the National Association of College Stores.

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