Planet Fitness has announced a strategic partnership with Kohl’s to launch 10 Planet Fitness stores adjacent to select Kohl’s locations.
The deal will see the fitness center franchisor leverage about 20,000-25,000 square feet adjacent to the retailer across the country throughout the year. Planet Fitness opened 230 stores in 2018 and has more than 1,700 stores across 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico.
“In today's evolving retail landscape, our differentiated approach to fitness continues to drive traffic to shopping centers across the country, and with over 12.5 million members, resonate strongly with consumers,” says Chris Rondeau, chief executive officer, Planet Fitness. “We are excited to announce this initial expansion and partner with Kohl's to drive new and complimentary traffic to these locations, while introducing shoppers to our high-quality, judgment-free, fitness experience at a great value.”
“We continue to see our Rightsizing strategy as an important initiative to not only leverage our real estate assets but also drive traffic to our stores through key partnerships," says Michelle Gass, chief executive officer, Kohl’s. “Today, I am excited to announce our new partnership with Planet Fitness, which will initially include up to 10 Planet Fitness locations. We see the rightsizing strategy as a large opportunity for Kohl’s.”