Oprah Opens E-Store
OWN network launches online retail destination featuring exclusive merchandise.
OWN: Oprah Winfrey Network has launched O Store, the official online retail destination for exclusive OWN and Oprah merchandise alongside curated lifestyle content.
At launch the e-commerce site features a range of products made exclusively for OWN as well as some of the most sought after items from the popular "O List" in O, The Oprah Magazine. Additionally, OWN’s exclusive online learning platform, "O Courses," is also available for purchase.
The O Store is currently featuring Peace Love Oprah merchandise, created by the Miami-based company Peace Love World. Select styles from the line, made popular by last fall’s "Oprah’s The Life You Want Weekend" tour, include t-shirts, hoodies, sweatshirts and tops.
A handpicked selection of "O List" items, from O, The Oprah Magazine, are also available including some of Oprah’s favorite jewelry and accessories, appliances, gadgets and treats she has loved over the years. The O Store will also carry various merchandise from OWN network TV shows including the inspirational series “Super Soul Sunday.”
OWN has partnered with Delivery Agent to launch the new e-commerce platform and to create an omni-screen commerce solution that is integrated into television and social media platforms.
“We are an ever-evolving brand and the O store is a new extension for us into the online retail space,” says Erik Logan, president, OWN: Oprah Winfrey Network. “This is a next step in connecting with our most loyal supporters, offering them a fun way to celebrate and be part of the OWN brand and what it represents.”