Mario Races into Target

In anticipation of the new video game “Mario Kart 8” for Nintendo Switch, which launches this Friday, Target has unveiled a host of in-store designs featuring Nintendo’s iconic character.

More than 650 stores across the U.S. will see the big red bollards transformed into Mario and Luigi; motion sensors that flash lights and play Mario’s theme song when you walk in; and the addition of “Super Target Karts,” which will feature Mario, Luigi and Princess Peach.

The partnership also marks the first time Target has decorated its carts.

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