Lululemon Bookmarks Penguin Random House Reads
Lululemon has joined forces with Penguin Random House to launch a pop-up library, according to Retail Dive.
The retail space will offer visitors a chance to read or check out more than 1,000 books and to listen to a variety of audiobooks.
The pop-up will also host events including celebrity book readings and curated food experiences and will aim to discuss topics relevant to their customer base.
The pop-up is open through the spring and is located in Lululemon’s HUB Seventeen community space in New York City’s Flatiron building, where it hosts classes.