JBL Sends Rachael Hale to Bed Bath & Beyond
Jewel Branding & Licensing (JBL) has inked a deal between Rachael Hale and Britannica Home Fashions to bring a new line of the pet photographer’s work to Bed Bath and Beyond.
Hale’s animal-based art will be brought to life on textiles and travel gear as part of the deal. Products outlined in the agreement include hooded towels, reversible throws, pillow cases, door stops, string lights, decorative pillows, hard-cased luggage, water bottles, neck pillows and umbrellas.
“We are so excited to give animal lovers a new way to experience the Rachael Hale brand in their homes and when they’re on the go,” says Julie Newman, chief executive officer and founder, JBL. “The product range is excellent quality and competitively priced, making them perfect gifts for animal lovers of all ages.”
Bed Bath and Beyond has various marketing initiatives planned for the upcoming launch. The big box retailer will host giveaways, influencer marketing, targeted social media and event marketing efforts to accompany the collection.
JBL acquired the Rachael Hale brand last year from the New Zealand-based Dissero Brands.