Instagram Adds In-App Checkout

Social networking platform Instagram has announced Checkout on Instagram, a feature that will allow mobile users to make purchases without leaving the app, according to RetailDive.com.

Users will now be able to track purchases and store their payment information.

More than 20 major brands will participate in the early access test of Checkout, including Nike, Adidas, Dior, H&M, MAC Cosmetics, Michael Kors, Oscar de la Renta, Prada, Uniqlo, Warby Parker and Zara.

More businesses will be added in the future.

When users tap a shoppable post from participating brands, a "Checkout on Instagram" button will appear that will allow users to browse sizes and colors of the product. Users can then enter their name, email, billing and shipping information, which will be securely stored on Instagram. The app will send users tracking and delivery information on orders as well.

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