The Entertainer Heads to the Middle East

U.K.-based toy retailer The Entertainer has entered a new franchise partnership with the Dubai-based retail and lifestyle corporation Apparel Group to open 30 stores across the Middle East.

Each new store will celebrate its opening with in-store activities such as costume character appearances, face painting, in-store demos of the latest stores, seasonal promotions and more.

The Apparel Group is set to open the new stores across the United Arab Emirates, Saudi Arabia, Qatar, Oman, Bahrain and Kuwait over the next five years.