The deal gives Boyner the exclusive rights to distribute and manufacture the Aéropostale brand in Turkey. Boyner will purchase from the brand’s global line and locally source products to create a curated collection for the Turkish market.
ABG’s multiyear license agreement will see 60 Aéropostale retail locations open in Turkey this year and 95 additional locations by the end of 2023. Boyner will launch the first round of stores in the Istanbul, Izmir and Bursa regions of Turkey.
“[ABG] is pleased to announce its strategic partnership with Boyner Group, who will have an expanded rollout in Boyner Department Store,” says Jarrod Weber, group president, lifestyle, ABG. “The combination of Aéropostale with this powerful retailer is something that we have worked to achieve for quite some time, and [we] congratulate all parties in advance with what we believe will be an extraordinary success.”