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Bluestar Builds Product Deal with Homedics

Bluestar Builds Product Deal with Homedics

Bluestar Alliance and Homedics have signed a five-year agreement to create product under the Brookstone label.

The agreement will see Homedics produce a line of massage chairs, massage products and home environment items, among other product categories. Bluestar Alliance acquired the Brookstone brand in October.

Homedics is set to introduce its first Brookstone collection in March. Shortly after, the line will be distributed across select retail, hospitality and e-commerce channels in the United States, Canada and Latin America.

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