Barnes & Noble Gears Up for Pop Culture Event
Characters from Marvel, DC, Harry Potter, Manga and more will be highlighted during the month-long campaign.
NORTH AMERICA–Barnes & Noble is continuing its annual celebration of pop culture and its fans with Get Pop-Cultured.
This year’s celebration will feature a host of events and promotions highlighting some of today’s leading properties in pop culture including Marvel, Manga, DC, Harry Potter, Tokidoki and more.
Throughout the month-long event, Barnes & Noble customers will also be invited to experience a raft of events and promotions including photo ops, never-before-seen merchandise, special offers, giveaways and more. In addition, on July 29, the retailer will host a cosplay event, which will include a “how to” workshop for novice cosplayers, a cosplay parade and a costume showcase.
“Get Pop-Cultured with Barnes & Noble has always been one of our most highly anticipated events of the year, and this year, we’re giving fans a celebration of pop culture with special offers in all stores throughout July, culminating with an exclusive cosplay event at select stores and a superhero storytime at all stores,” says Mary Amicucci, chief merchandising officer, Barnes & Noble. “Cosplay has quickly become a customer favorite that brings characters from stories to life, and we are looking forward to bringing this excitement to our stores again this summer.”
Get Pop-Cultured with Barnes & Noble was established in 2014 to bring customers’ favorite books, characters, movies, artists, illustrators and pop-culture icons to life. This year’s event will run through July 29.