The pregnancy and parenting brand What to Expect When You’re Expecting has launched a new online baby registry tool in partnership with Babies ‘R’ Us.

What To Expect's new Love-it Lists feature is designed to take the guesswork out of shopping for a new baby by allowing parents to shop the lists of moms and dads who’ve already been there, including celebrities like What to Expect When You’re Expecting movie star Elizabeth Banks and Vanessa Lachey.

Once parents have compiled their own Love-it List, they can turn it into an official baby registry on the BRU site with just one click.