Walmart, KidBox to Deliver Fashion Subscription Service

Walmart has partnered with KidBox for a children’s apparel subscription service.
License Global

July 5, 2019

Walmart, KidBox to Deliver Fashion Subscription Service
Walmart

has partnered with

KidBox

for a children’s apparel subscription service.

The curated stylebox, available via

Walmart.com

, will feature clothing and accessories from 120 kids’ brands including BCBG, Butter Super Soft, C&C California and Puma. Each apparel pack will include four-to-five garments ranging from sweaters, denim, dresses or t-shirts. Packaging items into a single recurring box will save parents around 50 percent off the suggested retail price of the items.

The new subscription service provides a new revenue stream for the traditional big box retailer. Walmart has worked to establish its e-commerce and fashion offerings in recent years.

“Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion,” says Denise Incandela, head of fashion, Walmart U.S. eCommerce. “Our partnership with KidBox enables us to round out our offering with additional national and premium

kids’ brands.”

Earlier this year,

Walmart partnered with Fanatics

specialty e-commerce shop for sports’ fan gear. The deal included merchandise for the NFL, NBA, MLB, MLS and NASCAR.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.