
The partnership also marks the largest number of items currently offered by a retailer through Google Assistant.

Through the partnership, Walmart’s Easy Reorder feature will be integrated into Google Express while new voice shopping capabilities will allow consumers to build a cart of previously purchased products. Furthermore, once customers link their Walmart account to Google Express, the retailer will be able to provide shopping recommendations based on consumers’ previous purchases, including those made in Walmart stores and online at Walmart.com.
The retailer will also leverage 4,700 U.S. stores and its fulfillment network to create experiences that don’t currently exist within voice shopping–including choosing to pick up an order in store or using voice shopping to purchase fresh groceries across the country.
Additionally, the deal marks the largest number of items currently offered by a retailer through Google Assistant.
“When it comes to voice shopping, we want to
The partnership also comes on the heels of Walmart’s recent acquisitions of Bonobos, ModCloth and Jet.com, all of which are fueling the
retailer’s bid to keep pace with Amazon
.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.