Versa Group has announced a partnership with Authentic Brands Group, a global brand development, marketing and entertainment company and the owner of the Jones New York and Nine West brands.
Through the partnership, Versa Group will design, produce and distribute men’s woven sport shirts, knit tops and sweaters. The products will be available at a wide range of department stores, specialty retailers and online across the U.S. and Puerto Rico.
“We are looking forward to our partnership with ABG for Jones New York and Nine West, two iconic American brands that are recognized by retailers and consumers around the world,” says Marc Seruya, chief executive officer, Versa. “Both brands have a strong heritage and a reputation of excellence in quality, fit and design.”
Jones New York’s men’s assortment will include performance elements including stretch, moisture-wicking, cooling and UV protection. The Nine West collection will also feature performance elements that will include four-way stretch fabrics with cooling and wicking technology. Additionally, Versa has added a slim-fit cut to the Nine West collection.
“ABG’s partnership with Versa Group, a leader in the menswear market, builds upon Jones New York and Nine West’s expansive lifestyle offerings with uniquely designed product for a growing segment of the brands’ businesses,” says Jarrod Weber, group president, lifestyle, chief brand officer, ABG.
The Jones New York and Nine West collections will debut at U.S. retailers later this month.