License Global
December 11, 2020
The V&A museum has launched its latest pop-up store at The Grand Time Hotel in Shimao, Shanghai, China. Working with its master licensee in Greater China, Alfilo Brands, the museum has created an Art Deco-themed experience in one of Shanghai’s most popular shopping and leisure destinations.
The pop-up store includes themed rooms with patterns, posters and items based on the V&A archives. The pop-up will run now through January 31.
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