TRU Preps for Star Wars Toy Release

Toys 'R' Us is preparing a global celebration for the fall debut of toys and other products based on the next chapter of the Star Wars saga.

April 6, 2018

TRU Preps for Star Wars Toy Release

Toy retailer plans global events in honor of Force Friday.

Toys 'R' Us is preparing a global celebration for the fall debut of toys and other products based on the next chapter of the

Star Wars

saga.

On what is being referred to as Force Friday, Sept. 4, Toys 'R' Us locations in Australia, Canada, China, France, Germany, Japan, Poland, Portugal, Spain, the U.S. and the U.K. will open for midnight festivities so fans can be among the first to purchase new merchandise and immerse themselves in all things

Star Wars

.

The first customers will also receive

Star Wars

giveaways, including an exclusive poster at global locations and a limited edition LEGO

Star Wars

commemorative brick and an exclusive

Star Wars

poster in the U.S.

Leading up to Force Friday, stores in each of the above-mentioned countries will host a count down to Force Friday and

Star Wars

-themed microsites on each of their respective e-commerce pages.

The international flagship store, Toys 'R' Us Times Square in New York City, will host a

Star Wars

toy exhibition leading up to the midnight

opening celebration. The exhibition will feature prototypes, originals and early editions of some of the best-known

Star Wars

toys in the world, curated by Rancho Obi-Wan, a non-profit museum that houses the Guinness World Record-certified largest collection of

Star Wars

memorabilia. Presented prominently throughout the store, “Destination: Star Wars–The Experience” will be on display from Aug. 26 through Sept. 7.

“Since the introduction of the first

Star Wars

toy in 1977, Toys 'R' Us has served as the ultimate destination for

Star Wars

playthings, providing millions of kids and collectors worldwide with their most beloved memorabilia,” says Richard Barry, executive vice president, global chief merchandising officer, Toys 'R' Us. “Since then,

Star Wars

has become a time-honored franchise with loyal fan interest, making it a perennial, top-selling licensed property. With the upcoming introduction of the new

Star Wars

toy line, we’re excited to welcome the next generation of fans into our stores around the world with exclusive products, special events, feature shops and giveaways.” 

The next installment in the

Star Wars

feature film franchise,

Star Wars Episode VII: The Force Awakens

, will arrive in theaters Dec. 18.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.