Toy retailer plans global events in honor of Force Friday.
On what is being referred to as Force Friday, Sept. 4, Toys 'R' Us locations in Australia, Canada, China, France, Germany, Japan, Poland, Portugal, Spain, the U.S. and the U.K. will open for midnight festivities so fans can be among the first to purchase new merchandise and immerse themselves in all things
Leading up to Force Friday, stores in each of the above-mentioned countries will host a count down to Force Friday and
-themed microsites on each of their respective e-commerce pages.
The international flagship store, Toys 'R' Us Times Square in New York City, will host a
toy exhibition leading up to the midnight
toys in the world, curated by Rancho Obi-Wan, a non-profit museum that houses the Guinness World Record-certified largest collection of
memorabilia. Presented prominently throughout the store, “Destination: Star Wars–The Experience” will be on display from Aug. 26 through Sept. 7.
“Since the introduction of the first
toy in 1977, Toys 'R' Us has served as the ultimate destination for
playthings, providing millions of kids and collectors worldwide with their most beloved memorabilia,” says Richard Barry, executive vice president, global chief merchandising officer, Toys 'R' Us. “Since then,
has become a time-honored franchise with loyal fan interest, making it a perennial, top-selling licensed property. With the upcoming introduction of the new
toy line, we’re excited to welcome the next generation of fans into our stores around the world with exclusive products, special events, feature shops and giveaways.”
The next installment in the
feature film franchise,
Star Wars Episode VII: The Force Awakens
, will arrive in theaters Dec. 18.
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