Last Thursday, Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” by transforming the Toys ‘R’ Us Times Square into the Skylands.
The afternoon event celebrated the start of SWAPtoberfest, a month of activities to fete the newest addition to Activision’s Skylanders franchise.
Visitors were able to try out the game and participate in range of Skylanders-themed activities. The game itself went on sale Sunday.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like