Toys ‘R’ Us U.S. has launched redesigned versions of its Toysrus.com and Babiesrus.com e-commerce sites with revamped navigation, new functionality and the addition of social shopping features.

“Our e-commerce websites receive more than 450 million visits annually, and we are proud to introduce a new look and enhanced functionalities to improve the shopping experience for our customers,” says Fred Argir, senior vice president and chief digital officer, TRU. “Toysrus.com and Babiesrus.com are the go-to destinations for a broad assortment of toys and juvenile products, and we have implemented helpful, interactive features, such as a new social shopping component that provides customers with insight into the most popular and trending products, plus improved navigation capabilities, that will make it easier to find the right gift for a child or expectant parent.”

New features include: